Associate Manager, Digital Experience

Constellation Brands•Chicago, IL

3d•$96,700 - $148,100•Onsite

About The Position

The Associate Manager, Digital Experience, is responsible for supporting the creation of 360 digital experiences that deliver on brand objectives. This involves assisting in the implementation and management of digital campaigns and analyzing data from various digital channels to provide insights and recommendations for optimization. The Associate Manager collaborates with the Senior Manager to execute digital strategies and initiatives, conducts research on industry trends and consumer behavior, and stays updated on digital marketing trends and technologies.

Requirements

Bachelor’s degree is preferred, preferably with a concentration in digital marketing, marketing, communications, or a related field
4+ years of progressive experience in digital marketing, preferably within the beverage or consumer packaged goods industry
Deep understanding of the digital landscape with ability to apply and influence best practices across websites, email, search, social and experiential
Demonstrated ability to use knowledge to inform business building strategies, clearing delivering against relevant brand objectives
Understanding of the MarTech landscape with the ability to translate how tech advancements can help deliver brand objectives
Proven project management skills with the ability to manage multiple projects at once to deliver on time in full
Strong analytical, data interpretation, and critical thinking skills with ability to define problems, collect data, establish facts, and draw actionable recommendations
Fluency in working with first-party, second-party, and third-party data
Highest degree of ethics and professional conduct

Responsibilities

Support seamless integration across all digital touchpoints by ensuring the integration of various digital channels to create a connected 360 digital experience
Analyze consumer data and digital performance metrics to inform strategy, and optimize campaigns, providing actionable insights and recommendations
Assist in the implementation and management of digital campaigns across website, social media, email, events, search and more including day-to-day oversight for a component of the larger portfolio
Interpret regular reports on campaign performance and consumer engagement metrics, providing actionable insights to the team
Collaborate with the Senior Manager in executing digital strategies and initiatives
Conduct research on industry trends and consumer behavior to support strategic planning and identify new opportunities
Stay updated on digital marketing trends and technologies to contribute to the enhancement of digital experiences
Execute digital programs through collaboration with key cross-functional partners on the Media, Brand Marketing & Brand Activation teams to deliver measurable digital impact
Update the tracking system for all 1st party data collection and activation to ensure quality assurance, performance tracking, and collection trends
Support efforts to evaluate and utilize additional 2nd and 3rd party data relationships including regular marketplace evaluations within existing tech stack and opportunities with external creative, media and sponsorship partners