Associate Product Manager - Coronary - Abbott Vascular (Mississauga)

Abbott•Mississauga, ON

62d•Onsite

About The Position

This position works out of our Mississauga location in the Vascular Division. Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.

Requirements

Minimum of a Bachelor’s Degree (preferably in Marketing)
1-3 years marketing experience
Experience working with Medical Devices preferable
Experience working with strategic product planning and commercial execution
Developed leadership skills/experience
Experience working in a broader enterprise/cross-division business unit model preferred
Excellent interpersonal relationship skills for teamwork and collaborative work
Ability to work in a highly matrixed and geographically diverse business environment
Ability to work within a team and as an individual contributor in a fast-paced, changing environment
Ability to leverage and/or engage others to accomplish projects
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
Multitasks, prioritizes and meets deadlines in timely manner
Strong organizational and follow-up skills, as well as attention to detail
Strong numeric analysis skills
Commercial knowledge of medical device industry
Canadian Health Care system
Experience on development programs for HCPs and other stakeholders
Some experience on influencing and/or changing stakeholder’s habit

Responsibilities

Develop and execute, with commercial support, an integrated strategic planning for marketing, training, demand generation and sales promotion, implementing action plans and monitoring results in the Coronary market with a focus on revenue results and achieving division’s objectives
Understand the dynamics of the Coronary market. Specifically, maintain an up-to-date knowledge of coronary intervention technology portfolio, competitive products and customer requirements to enable the effective promotion of ABBOTT product advantage.
Maintain and update market data on a quarterly basis; develop and document market information, highlighting key trends and track market share.
Develop and execute marketing programs for the effective promotion of the Coronary product lines. This includes product launch plans, product specific sales incentive plans when required as well as market share growth programs.
Work close to the Sales Clinical Specialist, Key Account Managers, and customers by providing direct product and marketing expertise and coordinating key national programs.
Encourage cross-divisional collaboration and teamwork to contribute to the One Abbott target achievements.
Work pro-actively with CALA (Canada & Latin-America) marketing and product teams to develop and execute Canadian business strategy and help meet ABBOTT Global objectives and goals.
Collaborate with the Clinical department on product registries, new technology assessments and product clinical trials as well as to ensure customer initiated clinical studies and initiatives are processed through the correct channels.
Review and prioritize product plan with regulatory and complete sales forecasts.
Assist in inventory planning and customer service to integrate new products and manage substitutions.
Gain knowledge of market dynamics in terms of provincial health care funding and reimbursement in the Cardiac space; Maintain knowledge of local market opportunities and threats including competitors' offerings
Contributes towards the strategic plan and operating plan processes (LBEs, Sales Quota, Pricing)
Provides marketing and sales management with market trends, competitive data, emerging ABBOTT technology and programs, and relevant market analyses to help define business goals
Establishes and recommends marketing goals and key deliverable which support revenue and market share growth
Works regularly with sales management to communicate and adapts marketing objectives, plans and programs (QPA – Quarterly Plan of Action) to evolving business requirements and to optimize sales generation and profitability.
Assisting in RFPs (Request for Proposal/Pricing), tender or similar, when needed.
Conducts product overviews for commercial teams
Works with Sales Clinical Specialist to conduct product overviews for physician
Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
Builds strong relationships and networking with key stakeholders and opinion leaders nationally (HCPs and Key admin decision makers in the Health System).
Performs other related duties and responsibilities, on occasion, as assigned
Coordinates with Commercial the development and presentation of the annual Business Plan, a strategic planning process which provides an organized and standardized path to propose business plans and track results
Strong knowledge in how to generate value through digital tools.