Associate Product Development Manager, NPI Strategy

Paragon 28, Inc.•Englewood, CO

6d•Onsite

About The Position

Zimmer Biomet’s Paragon 28 is hiring an Associate Product Manager, Upstream Marketing, to support high-value growth opportunities for assigned foot and ankle portfolios. The role translates unmet clinical needs into differentiated product solutions and supports market assessment, voice-of-customer research, portfolio strategy, product definition, business cases, and marketing inputs throughout new product development, from opportunity identification through commercial readiness, with direction from senior product management staff. This is an individual contributor role and a core member of cross-functional product development teams. The position works closely with Engineering, Clinical, Regulatory, Quality, Medical Education, Finance, Operations, Sales, and Downstream Marketing. At commercial readiness, the role transfers strategy and source insights to Downstream Marketing, which owns routine campaign execution, sales collateral, field promotion, trade shows, and ongoing sales support. The position requires onsite presence in Englewood, Colorado, and approximately 20% overnight travel.

Requirements

Bachelor’s degree in engineering, business, marketing, life sciences, or a related field.
0–3 years of professional experience.
Proficiency in MS Office.
Effective communication and presentation skills, including the ability to convey information and respond to questions from peer groups.
Ability to obtain and maintain hospital credentialing.
Valid driver’s license and driving record acceptable under company policy.

Nice To Haves

Prior experience in medical-device product management, upstream marketing, product development, or orthopedics is helpful but not required.

Responsibilities

Analyze market volumes, growth, pricing, and global trends to segment markets.
Develop expertise in clinical workflows, target users, buying processes, and emerging technologies.
Identify unmet needs and recommend growth pathways, including internal R&D, M&A, or partnerships.
Lead primary and secondary research, including labs, surveys, and interviews, to gather unbiased customer insights.
Partner cross-functionally to translate customer needs into clear engineering design inputs.
Evaluate prototypes and participate in cadaveric labs to assess product-market fit.
Build and maintain business cases, tracking revenue, cost of goods sold, margins, and investment risks.
Serve as the Upstream Marketing lead on core teams for phase-gate and design reviews.
Define target profiles, clinical value propositions, and market-access strategies early in product development.
Define positioning, pricing, and demand forecasts for upcoming launches.
Provide strategic dossiers to Downstream Marketing teams at handoff.
Capture early post-launch insights to inform future upstream planning.
Build relationships with key surgeons and cross-functional executive teams.
Perform duties in alignment with QMS, regulatory laws, and compliance policies.