Associate, Performance Creative – Casino & Sportsbook

Fanatics•New York, NY

37d•$70,000 - $85,000

About The Position

The Associate, Performance Creative supports the development of acquisition, engagement, and retention assets across Fanatics’ Casino and Sportsbook businesses as part of the GTM & Performance Creative team. This role plays a key part in building high-quality, performance-driven creative across paid media, lifecycle, and partner channels. The Associate helps operationalize creative production by coordinating cross-functional inputs, supporting agency comms and execution, and ensuring creative assets move efficiently from briefing through launch.

Requirements

1–3 years of experience in marketing, creative production, campaign execution, or agency environments
Strong organizational, project management, and communication skills with exceptional attention to detail
Experience working cross-functionally across marketing, creative, or product teams
Familiarity with creative development workflows, approvals processes, and campaign execution
Comfort managing multiple projects and timelines in a fast-paced environment
Experience working in creative production tools and project management systems (e.g., Airtable, Figma, Google Suite, Adobe CC, Canva, creative review platforms).

Nice To Haves

Familiarity with paid media creative formats across platforms such as Meta, Google, TikTok, or App Network channels is a plus.

Responsibilities

Support end-to-end creative delivery across Casino and Sportsbook campaigns, assisting with workflows from briefing and asset development through review, QA/QC, approvals, and launch readiness
Aid in drafting creative briefs and handoff of required materials for agency execution, including brand toolkits, key visuals, approved imagery, copy, and gameplay or product assets
Support the GTM Performance team in maintaining clear alignment across stakeholders, balancing creative ambition with delivery timelines and production capacity.
Support the Senior Manager in managing creative briefing calendars
Partner with creative agency and production partners to coordinate asset development, feedback cycles, and production timelines
Help ensure campaign assets meet brand, channel, and compliance standards
Maintain organization and consistency across creative assets, including naming taxonomy and creative specs.
Partner with Media and Operations teams to ensure creative assets are launch-ready, properly trafficked, and live according to campaign timelines
Partner with the Senior Manager to interpret performance data, support structured creative testing, document results, and apply insights to future asset development.
Support structured creative testing, documenting results, and applying insights to future asset development.
Aid GTM team with creative performance updates, testing results, and insights in GTM forums and weekly reviews.