Associate, Paid Social

Zocdoc•New York, NY

2d•$80,000 - $100,000

About The Position

Zocdoc is looking for an Associate, Paid Social to join our Patient Acquisition Marketing team. Reporting to the Marketing Manager, Paid Social, you’ll support the execution and optimization of paid social campaigns designed to connect more patients with the care they need. In this role, you’ll be responsible for the high-quality campaign management that keeps our paid social program running smoothly—from building campaigns and managing budgets to monitoring performance, completing QA, and troubleshooting issues. You’ll work primarily in Meta Ads Manager while supporting testing and expansion across TikTok and other relevant social platforms. This is an individual contributor role with no direct reports. Your impact will come through reliable execution, thoughtful optimization, and clear collaboration with Creative, Brand, Analytics, and other cross-functional partners.

Requirements

1+ years of experience in paid social advertising, performance marketing, media buying, campaign management, or a related digital marketing role
Strong hands-on experience building and managing campaigns in Meta Ads Manager
Experience with campaign setup, audience targeting, budget pacing, optimization, reporting, and QA
The ability to interpret performance data, identify meaningful trends, and make practical adjustments based on your findings
Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines
Clear written and verbal communication skills, including the ability to explain campaign results and execution decisions to cross-functional partners
A track record of independently managing campaign workstreams, following established processes, and escalating issues appropriately
A Bachelor’s Degree in Marketing, Business, Communications, or a related field, or equivalent practical experience

Nice To Haves

Familiarity with TikTok Ads, Looker, Google Analytics, or advanced Excel functions is a plus

Responsibilities

Building, launching, and managing paid social campaigns, primarily within Meta Ads Manager
Assisting Paid Social Manager with campaign budgets, pacing, bidding approaches, audience targeting, and delivery against channel goals
Monitoring campaign performance and making ongoing optimizations to improve efficiency and results
Completing thorough QA across campaign setup, targeting, creative assets, tracking, and platform configurations
Supporting A/B tests across creative, messaging, audiences, and campaign structure to identify actionable performance insights
Partnering with Creative, Brand, Integrated Marketing, and Analytics teams to coordinate campaign launches and improve performance
Monitoring platform updates, emerging ad formats, and social media trends that could inform creative testing or campaign execution
Supporting campaign expansion and testing across TikTok and other emerging social platforms as needed