Associate, OM Performance Video – Strategy & Planning

Adelphi GroupNew York, NY
$30,000 - $60,000Hybrid

About The Position

As an entry level role, the Associate is responsible for working with the Performance Video Strategy & Planning team in the development of video plans. In this position, you will assist in gathering and preparing information for plan development, plan stewardship, and performance reporting.

Requirements

  • Interest in the principles of advertising, marketing and media
  • Analytical thinking with a competency in mathematical concepts
  • Works well in a team environment
  • Proficient in Microsoft Office, particularly Excel and PPT
  • Ability to learn media tools and software
  • Ability to write clearly and concisely, as well as communicate and interact professionally

Responsibilities

  • Gather data to support media recommendations through syndicated research tools, target audience analyses, and competitive reports, etc.
  • Assist in the execution of the media plan by crosschecking traffic orders and instructions with creative matrices
  • Pull weekly results from various platforms and build out digestible views for client performance reporting
  • Ensure accurate and timely client billing through rigorous verification protocols
  • Measure media performance to determine the extent to which the original objectives were met
  • Participate in client and publisher meetings with opportunities to develop presentation skills
  • Attend learning & development training classes
  • Attend internal and external meetings and presentations
  • Prepare and distribute weekly status reports
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