Associate, New Stream - Sell Side

dentsu•Time, IL

3d•Hybrid

About The Position

This is a hybrid role. Applicants must be in commutable distance to Grand Rapids and available to be onsite Monday-Wednesday. As a Digital Media Specialist, you will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will support account(s) through a variety of paid tactics such as cross-device display ads, video (i.e. YouTube), and social media (i.e. Meta (Facebook/IG)). The purchasing of ad space is managed through a DSP where cost and placement of clients' ads are controlled. The combination of creativity and strategic flexibility associated with paid media makes this a powerful way for companies to reach potential customers. Using your analytical mindset, you will support the activation, performance and operations of digital media campaigns across all buying platforms, focused largely on programmatic and partner direct buys.

Requirements

Bachelor’s degree in a quantitative, marketing, or related discipline preferred
Experience working in DSPs preferred
Social Platforms (Meta (Facebook/IG)/Instagram, Pinterest, TikTok, Snapchat and/or Twitter) is a plus
Experience with digital ads trafficking (Campaign Manager, Sizmek, etc.) is a plus
Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
Intermediate to advanced use of Excel a plus including the ability to use formulas, functions and pivot tables
Professional communication, both written and verbal; be friendly, cheerful and patient, and enjoy learning complicated concepts
Ability to handle multiple projects and prioritize responsibilities
Ability to work efficiently in a fast-paced environment
High level of accuracy and attention to detail
Keen problem-solving and troubleshooting abilities
Enthusiasm for the future of digital marketing and building that future with us

Responsibilities

Provide performance insights and optimization recommendations around programmatic campaigns and supporting tactics
Contribute to campaign setup, QA, pacing and daily campaign management across a variety of vendors and platforms
Quality assurance that encompasses all paid campaign elements including setup, pre-launch and post-launch.
Work with the analytics teams to provide insights to the client when needed
Build trafficking sheets to generate through 3rd party ad server tools such as Campaign Manager and assign ad tags and creatives in DSPs, or with media partners, where applicable.
Support larger media team in identifying forward-thinking strategies and innovations
Contribute to training materials and best practice documentation, in addition to client/media partner call documentation