Associate Media Strategist

GoodApple•New York, NY

About The Position

At Good Apple, you have a unique opportunity to truly create the destiny and pathway that fuels you each day and drives you to deliver the best results for yourself and your clients. As an Associate Media Strategist, you assist in the development and execution of media plans under the direction of your Media Strategist/Supervisor and learn how to build your skillset and knowledge in digital media. We are looking for a motivated candidate who wants to make an impact and execute on ideas across the digital media ecosystem (direct partnership, programmatic, social media, paid search and more.)

Requirements

Excellent time management and organizational skills
Excellent analytical skills
Likes to work with data sets
Strong communication skills
Ability to thrive in a fast-paced environment
Experience with Google Suite required (i.e. Docs, Sheets, Slides)
0-1 years media planning experience

Nice To Haves

Experience with biddable platforms (i.e. Meta) preferred
Familiarity with ad serving systems (i.e. Google Ad Manager)

Responsibilities

Support media planning/buying team in developing, executing, and monitoring media objectives, strategies, and tactics
Work with media partners, internal discipline teams and account team to execute and maintain media plans
Prepare and maintain plan budgets and billing
Maintaining flowcharts, assets, plan delivery and Q/A
Work with quantitative data to calculate KPIs and analyze performance
Use 3rd party tools to traffick, RFP sites, issue insertion orders and manage campaigns
Construct competitive analyses and analytical reports for clients
Write POV's, make media optimizations, and give basic media recommendations
Assist in trafficking, reporting, and accounting of media campaigns
Meet with media partners to gain insight into how they can achieve your client’s campaign goals