Associate Media Manager, Enterprise Strategy & Innovation
About The Position
Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: Position Overview: We’re looking for an Associate Media Manager, Enterprise Strategy & Innovation to help advance our media planning and buying practice within the Performance Marketing COE. This individual will be a subject matter expert on media planning and buying best practices across a diversified channel mix, including offline and online channels, and may be responsible for hands-on campaign planning, activation and reporting for special projects. The ideal candidate will have experience managing and optimizing campaigns across multiple clients, and a deep understanding of the end-to-end process for standing up and measuring paid media campaigns. We are looking for an individual with a growth mindset with deep functional knowledge in planning and buying across a diverse mix of traditional and digital media channels, such as connected TV, OOH, content partnerships, paid search (Google, Bing), paid social (Meta, TikTok), and programmatic media channels. At Brunswick, we have passion for our work and a distinct ability to deliver. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way. Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Requirements
- Minimum of 3-5 years in advertising, media management, and/or media planning with experience planning and managing campaigns across a diverse media mix; agency experience preferred
- Experience designing, setting up and analyzing results for A/B tests.
- Strong analytical skills with ability to interpret data and draw actionable insights.
- Strong verbal and written communication.
- Detailed oriented, organized and ability to multi-task.
- Creative thinking and problem-solving abilities.
Responsibilities
- New Vendor & Partnership Exploration · Research emerging media and ad tech solutions that could support media strategy advancement and business objectives · Support the vendor evaluation process, including gathering capabilities decks, conducting initial exploratory calls, and comparing opportunities against our existing stack · Maintain a centralized library of new and prospective partners, including POVs, use cases, pricing, and performance considerations · Assist with pilot program planning and execution for new vendors
- Enterprise Test & Learn · Support the development and execution of our annual test and learn agenda across paid digital and traditional channels · Assist with test design, including developing hypotheses, drafting briefs, aligning measurement frameworks, and coordinating with internal analytics teams. · Manage timelines and deliverables to ensure tests are launched, monitored, and completed on schedule · Collaborate with cross functional partners to help collate performance learnings and assist in pulling results, synthesizing insights, and packaging findings for internal stakeholders
- Advancement of Media Planning Practice · Support cross‑functional special projects tied to channel innovation, audience strategy, data usage, and platform improvements · Develop POVs and case studies related to paid media planning and buying best practices relative to Brunswick’s divisions
Benefits
- This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
