Gestionnaire de programme de marketing adjoint(e)

AppDirect • Montreal, QC

4d • Hybrid

About The Position

AppDirect offers a subscription platform that enables companies to sell any product, anywhere, as a service. We power millions of subscriptions for organizations around the world. Our actions are always guided by our values and our culture – a culture that allows you to be seen, stay authentic, and excel.

You are a highly collaborative professional sought for an Associate Marketing Program Manager position, at the intersection of sales strategy and marketing execution. You can translate business strategies into structured, multi-channel growth plans, and then implement them from conception to performance analysis. You have experience with B2B partner ecosystems, particularly in the SaaS sector. You are familiar with the financial frameworks of hyperscaler partner programs (Microsoft, AWS, and/or Google Cloud) and are familiar with the mechanisms of MDF and co-op funds. You have a solution-oriented approach. You are interested in how AI tools can improve marketing practices and actively seek to integrate them into your daily workflows.

Requirements

• 3+ years of experience in partner, vendor, or sponsor-focused marketing, with full marketing cycle management, from planning to campaign execution.
• Professional experience in a B2B environment, in the cloud, MSP, IT, e-commerce, or telecommunications sectors.
• Experience working with hyperscaler partner-funded program structures, such as Microsoft, AWS, or Google Cloud.
• Proven ability to manage MDF and co-op programs, including portal navigation, reimbursement submission, and regulatory compliance.
• Proficiency in marketing automation and data platforms (e.g., HubSpot, DOMO) and project management tools (e.g., monday.com).
• Experience using AI-based marketing tools (generative AI, predictive analytics, AI-assisted automation) to optimize campaign execution and operational efficiency.
• Excellent project management skills: ability to manage multiple programs simultaneously with varied deliverables and strict deadlines, as any delay in submitting a reimbursement request has direct financial consequences.

Responsibilities

• Design and execute multi-channel marketing growth plans aligned with the company's business strategies, for a portfolio of SaaS and cloud service providers.
• Act as the main point of contact for a portfolio of suppliers, including organizing regular follow-up meetings to ensure the smooth running of campaigns and keep stakeholders informed.
• Manage all logistics for joint marketing initiatives, including web campaigns, emails, events, newsletters, and training.
• Track co-op and MDF funds, from initial commitments to final reconciliation, including submitting reimbursement requests and compliance checks.
• Navigate the individual rules and mechanisms of each supplier to successfully complete reimbursement requests, compliance checks, and financial reconciliations.
• Ensure compliance with the content and branding standards of all joint marketing materials produced with or for partners.
• Contribute to the logistical management of events, including partnerships, preparation, on-site execution, and speaker planning.
• Use HubSpot and DOMO to aggregate campaign performance metrics and present clear ROI analyses to internal and external stakeholders.
• Track key metrics related to the conversion funnel and leverage the results to optimize campaigns in terms of conversion and growth impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed