Associate Marketing Program Manager

AppDirect • Montreal, QC

11d • Hybrid

About The Position

AppDirect is seeking a highly collaborative Associate Marketing Program Manager who thrives at the intersection of sales strategy and marketing execution. This role involves translating business-determined sales plays into structured, multi-channel growth plans and seeing them through from design to performance reporting. The ideal candidate will have experience navigating B2B partner ecosystems, particularly within the SaaS industry, and be comfortable working within hyperscaler partner-funding frameworks (Microsoft, AWS, and/or Google Cloud) with a working knowledge of MDF and co-op mechanics. An answer-first mindset, curiosity about AI-powered tools, and a proactive approach to improving workflows are essential.

Requirements

• 3+ years of experience in partner, provider, or sponsor marketing, with end-to-end ownership from campaign planning through execution.
• Professional experience in a B2B environment within cloud, MSP, IT, marketplace, or telecom channels.
• Direct, hands-on experience working within Microsoft, AWS, Google Cloud, or similar hyperscaler partner-funded program structures.
• Demonstrated ability to manage MDF and co-op programs, including portal navigation, claim submission, and compliance adherence.
• Familiarity with marketing automation and data platforms (e.g., HubSpot, DOMO) and work-management tools (e.g., monday.com).
• Experience using AI-powered marketing tools — such as generative AI, predictive analytics, or AI-assisted automation — to improve campaign execution or operational efficiency.
• Strong project management skills: you can juggle multiple concurrent programs with varying deliverables and hard deadlines — because in this role, missing a co-op claim window has direct financial consequences.

Responsibilities

• Design and execute multi-channel marketing growth plans aligned to specific sales plays across a portfolio of SaaS and cloud providers.
• Serve as the primary point of contact for your provider portfolio, running regular cadence calls to keep campaigns on schedule and stakeholders informed.
• Manage end-to-end logistics for joint marketing initiatives spanning web, email, events, newsletters, and partner training.
• Own co-op and MDF tracking workflows, from initial provider commitments through claim submissions, compliance reviews, and final fund reconciliation.
• Navigate provider-specific rules and portal mechanics to successfully complete claim submissions, compliance reviews and financial reconciliations.
• Enforce content and co-branding standards across all joint marketing assets produced with or for partners.
• Assist in managing event logistics, including partner sponsorships, pre-event preparation, onsite execution and speaker routing.
• Use HubSpot and DOMO to aggregate campaign metrics and deliver clear ROI narratives to internal and partner stakeholders.
• Monitor funnel KPIs and apply findings to optimize campaigns for conversion and growth impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed