Associate Marketing Manager - RazerStore Marketing

Razer Inc.•Los Angeles, CA

1d•Onsite

About The Position

Razer is seeking an Associate Marketing Manager to support the execution of high-impact retail marketing initiatives across RazerStore locations. This role is responsible for driving foot traffic, brand engagement, and in-store conversion through integrated marketing campaigns, events, and localized community strategies. You will operate at the intersection of retail, digital, and community—bringing campaigns to life in-store while ensuring alignment with global brand and product priorities. Joining Razer will place you on a global mission to revolutionize the way the world games, offering the opportunity to make an impact globally while working across a global team located across 5 continents. Razer provides a unique, gamer-centric #LifeAtRazer experience that will foster accelerated personal and professional growth.

Requirements

3–5 years of experience in marketing, retail marketing, or experiential marketing
Proven experience executing campaigns, events, or activations end-to-end
Strong project management skills with ability to manage multiple stakeholders and timelines
Ability to translate strategy into execution with attention to detail
Excellent communication and organizational skills

Nice To Haves

Experience working with influencers or creator marketing programs
Experience in gaming, esports, or consumer tech
Familiarity with retail environments and in-store marketing execution
Experience working with cross-functional global teams

Responsibilities

Execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales
Translate global product launches and brand initiatives into localized, in-store experiences
Partner with Product Marketing and Business Units to align on key messaging, priorities, and timelines
Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion
Plan and execute in-store events including product launches, esports activations, and community events
Develop run-of-show documents, staffing plans, and customer experience flows
Define success metrics for events (traffic, conversion, revenue) and track performance
Ensure consistent execution across stores through structured SOPs and toolkits
Source and manage local influencers aligned with RazerStore audiences
Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture
Partner with internal Social and Community teams to amplify influencer content across channels
Track influencer performance and optimize for engagement, reach, and store traffic
Build and manage relationships with local colleges, gaming communities, and grassroots organizations
Identify partnership opportunities that drive sustained store traffic and brand affinity
Support recurring community programming (tournaments, meetups, training sessions)
Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives
Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification
Coordinate with store operations teams to ensure readiness for all activations
Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists
Provide clear communication and training to store teams ahead of campaigns and events
Ensure brand consistency and high-quality execution across all locations
Other duties as assigned