Associate Marketing Manager

WileyCary, NC
3d

About The Position

The Associate Marketing Manager, Advanced Marketing (Physical Sciences Journals) will play a key role in driving visibility, readership, engagement and submissions for physical sciences journals in the Advanced Portfolio. This role supports strategic marketing priorities through the execution of targeted campaigns, market insights, and cross-functional collaboration. The Associate Manager will manage journal marketing initiatives, contribute to content strategy, and help strengthen the positioning of our physical sciences portfolio in the marketplace.

Requirements

  • Qualification in Marketing, Communications, Publishing, Business, or related field.
  • 3+ years of experience in marketing, preferably within academic publishing, scholarly communication, or a related scientific/technical field.
  • Strong project management skills with the ability to prioritize across multiple journals and deadlines.
  • Excellent written and verbal communication skills, with an ability to translate technical subject matter into compelling messaging.
  • Proficiency with marketing platforms, analytics tools, and research methodologies.
  • Experience analyzing and reporting on campaign performance and audience insights.
  • Creative thinker with a data‑informed approach to marketing optimization.
  • Collaborative mindset with experience working across editorial, sales, product, or similar teams.
  • Experience managing vendors and supporting marketing budget activities.
  • Strong attention to detail and ability to manage complex initiatives across multiple stakeholders.
  • Understanding of the author journey, publishing lifecycle, and broader academic research ecosystem preferred.

Responsibilities

  • Manage marketing campaigns and programs for a portfolio of physical sciences journals, tailoring plans to specific subject areas, researcher communities, and market needs.
  • Develop and execute integrated marketing campaigns in partnership with senior team members to drive submission growth, readership, and journal awareness.
  • Plan and execute events and sponsorships as outlined in marketing plans
  • Track data for initiatives and adapt plans according to results
  • Lead creation of marketing assets—including web content, email campaigns, author resources, promotional materials, and conference collateral.
  • Craft targeted communications for authors, reviewers, editors, and the broader research community.
  • Partner closely with editorial and wider marketing teams to align marketing initiatives with journal development priorities, special issues, new launches & regional opportunities
  • Coordinate go‑to‑market efforts for new journal initiatives and subject‑area promotions.
  • Work with campaigns, subject marketers and regional marketing teams to ensure cohesive global execution and message alignment.
  • Track and analyze campaign performance, author engagement metrics, and marketing ROI; synthesize insights into recommendations for continuous improvement.
  • Manage vendor relationships and coordinate external agencies supporting journal marketing activities.
  • Support budget management, tracking, and reporting for assigned journals and initiatives.
  • Contribute to the ongoing enhancement of marketing processes, tools, and best practices.

Benefits

  • We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
  • We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.
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