Associate Marketing Manager (CritiCore)

Workwear Outfitters•Nashville, TN

4d•Hybrid

About The Position

Workwear Outfitters is a leading supplier of work apparel and footwear for diverse occupations. The company has a strong legacy of building innovative and authentic market-right products and is based in Nashville, Tennessee, employing over 5,800 people globally. The Workwear Outfitters family includes numerous trusted brands. The Associate Marketing Manager – CritiCore is responsible for executing all marketing plans, including sales and distributor support, experiential/trade shows, and end-user plans, under the guidance of the Marketing Director. This role involves close collaboration with marketing team members, sales, merchandisers, the business team, creative services, and outside agencies to ensure timely execution of marketing plans. The position entails coordinating and executing a range of resources and annual plan tactics such as sales and distributor content, website content development, email campaigns/newsletters, photography, product claims development, and trade show support.

Requirements

Bachelor’s degree (or equivalent) in marketing, business, or related field
3-5 years of relevant marketing experience
Proven success in executing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Excellent written and verbal communication skills
Metrics-driven marketing mind with eye for creativity
Experience with creating a wide variety of marketing content
Self-starter who isn’t afraid to ask questions and roll-up their sleeves
Willingness to travel (up to 20% of time)

Responsibilities

Manage and execute annual plan for CritiCore.
Execute all sales and distributor support materials ranging from catalogs, brochures, sell sheets, sales/distributor content and requests, product demo videos, etc.
Manage the marketing budget for the CritiCore brand.
Work with internal creative services team and other stakeholders to create all end-user content pieces aligning with overall messaging strategy.
Lead the execution of marketing campaigns from start to finish, leveraging internal and agency support, driving collaboration.
Help develop creative briefs and guide creative direction to meet objectives for all end-user facing communications, including print, digital, and video assets.
Build-out and manage all end-user content within a shared content library.
Manage all product and lifestyle photography needs with internal studio and/or outside 3rd parties.
Assist in developing claims and/or lab testing for new products.
Help organize and execute any marketing-led product wear trials, which may include creating and deploying wear test surveys.
Lead and execute all marketing-led trade shows.