Associate Marketing Manager, Mamba

Storck USA, L.P.•Chicago, IL

3d•$100,000 - $115,000•Hybrid

About The Position

This individual is a part of the US marketing team and will serve as the product management lead for Mamba Fruit Chews, the fastest growing Fruit Chew brand in America. Executes specific tasks and manages projects within brand strategy in support of marketing objectives. This position is responsible for assisting in the development and implementation of marketing plans to drive volume and profitability of Mamba, both individually and through leading cross-functional teams. The ideal candidate is a self-starter, detail-oriented, analytical, and a team player, who has two to five years of related marketing and/or product management experience, preferably within the consumer-packaged goods industry.

Requirements

Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
Experience with data analytics; ability to translate data into a story
Knowledge of either IRI and/or Nielsen data and software preferred
Consumer / Business curiosity
Bachelor’s Degree required; degree in Marketing preferred
2-5 years related experience, consumer packaged goods experience strongly preferred.
Must be willing to follow and comply with communicated Company, Travel, and Retailer safety procedures, which may include COVID-19 testing or following other safety procedures in order to attend meetings, travel domestically or internationally, comply with Retail Partner safety procedures, and/or follow other workplace health and safety requirements to fulfil job duties.

Nice To Haves

Knowledge of either IRI and/or Nielsen data and software preferred
Consumer packaged goods experience strongly preferred.

Responsibilities

Manage shipment and consumption data, identify patterns and provide outlook and recommendations to drive business performance and brand health
Initiate and perform business analyses, identify issues and opportunities and make recommendations to Marketing Manager/Director by turning data into insights and stories to drive growth
Lead monthly business assessments.
Complete sales analysis such as new item updates, promotional and distribution analyses, and merchandising effectiveness.
Assess brand strategy including SWOT Analysis (Strength, Weakness, Threat, Opportunities), and media performance.
Develop and manage volume and spending forecasts and make recommendations to Marketing Manager/Director of yearly volume, annual budget/spending, and process recommendations.
Track brand forecasts and brand marketing expenses throughout the year to manage within the given budget.
Lead cross-functional teams on assigned projects, developing and managing timetables and milestones, coordinating cross-functional efforts, and managing outside suppliers (e.g., agencies/vendors). Projects such as: commercialization, marketing programs, media performance, portfolio optimization, etc.
Lead annual brand review to aid in development of marketing plans.
Assist the Marketing Manager/Director in developing the annual marketing plan.
Execute delegated portions of the marketing plan within the budget and on time.
Manage vendors in development of creative marketing materials/programs including packaging, selling materials, advertising, displays, sweepstakes and coupons
Act as liaison between Ad Agencies and Marketing Manager/Director as needed to develop/revise advertising and marketing programs.
Partner with Market Research/Insights on research projects to support marketing objectives and brand strategies.
Collaborate with sales and category insights on the development of key marketing programs as it relates to selling materials, marketing investment, creative execution, and analysis of program success
Understand and help develop channel and pricing strategies and develop programs and products to support key customers.
Fulfill Storck Company Values; Performance, Passion, and Togetherness
Other duties as assigned.