Associate Marketing Manager - Non-Alc
About The Position
The Associate Marketing Manager is part of the Non-Alc Shopper Marketing Team within the MCBC Non-Alc (Beyond Beer) Marketing Activation team. The role supports brands including Fever-Tree, Naked Life, ZOA, and Henry Weinhard’s Soda. It leads the development, communication, and evaluation of brand-specific programs and channel-specific solutions grounded in brand, consumer, and channel insights. Solutions should be easy for sales teams, distributors, and retail partners to execute, and should create value and drive sales for customers, distributors, and Molson Coors. The role works across Brand, Field, Customer, Sales, agencies, the MCBC Americas Studio, Procurement, and other partners. It also supports Customer and Field Marketing, including travel to activate tentpole events, trade shows, and market blitzes. The position offers experience across Shopper, Customer, Field, and Partner marketing, in collaboration with Brand Marketing.
Requirements
- Experience in marketing or sales with high-profile CPG brands, including management of channel or retail programs.
- Bachelor's degree preferred but not required, or 1–3 years of industry experience.
- Experience managing complex projects quickly and adeptly while understanding business priorities.
- Demonstrated success managing the creative process with agency partners and integrating insights from Brand and value-chain stakeholders in Sales and Local Marketing.
- Ability to conduct financial and business analysis and retrieve and analyze data.
- Ability to build relationships and collaborate to achieve desired outcomes.
- Accountability for results, including acting with integrity and honoring commitments.
- Proactive approach and desire to learn every day.
Nice To Haves
- Interest in gaining well-rounded experience across Shopper, Customer, Field, and Partner Marketing.
- Self-starter with an appetite to learn and a focus on finding ways to provide value to the Non-Alc organization.
Responsibilities
- Partner with Brand, Field, Customer, Sales, and other cross-functional teams to develop shopper programs aligned with brand priorities and grounded in shopper insights.
- Advance initiatives according to commercial calendar timelines, ensuring on-time delivery and strong retail execution.
- Manage external agency relationships and lead projects from concept through execution by providing concise, constructive creative direction and feedback.
- Partner with MCBC Americas Studio and Procurement to develop and produce shopper solutions and make them available on schedule for commercial and retail initiatives.
- Develop shopper-insight-based sell stories to support programs and retail solutions, customer sell-in, and in-market execution.
- Analyze and present program and brand results, including volume, share, and distribution, and use results to inform future strategic decisions.
- Support North America Customer and Field Marketing efforts, including travel for on-site activation of tentpole events, trade shows, and market blitzes.
Benefits
- Hybrid work model with four days in the office, Monday through Thursday.
- Career development through First Choice Learning opportunities.
- Total Rewards program with a competitive base salary and incentive plans.
- Parental leave.
- Health, dental, and vision benefits.
- 401(k) option with employer match.
- Paid time off, including 15 vacation days, 10 paid holidays, 4 personal floating holidays, and 64 hours of sick time.
- Wellness Program and Employee Assistance Program (EAP).
- On-site pub, brand clothing and swag, events, and free beer and beverages.
- Engagement with Employee Resource Groups, including volunteer opportunities, leadership experience, and networking.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
