Associate Marketing Manager- Consumer Brands
About The Position
As an Associate Marketing Manager in our Consumer Brands Division, you will be contributing to the management of one or more of our brands. This role includes being a key participant in marketing activities including the development and launch of new products, building and updating brand reviews and customer presentations, forecasting, analyzing market performance data, P&L management, SKU rationalization, project management and the development and execution of marketing plans. You will also interface with, and often lead cross-functional teams (Sales, R&D, Finance, Trade Management, Regulatory and Packaging, etc.) on brand initiatives and participate on a cross-divisional Product Category Team. This professional will have to live near our world headquartes in Buffalo NY or our office in Saint Simons GA since a hybrid work schedule is required
Requirements
- Bachelor’s degree in marketing or related field required
- Minimum 2 years of experience in a marketing, role.
- Demonstrated financial skills to include basic analysis.
- Solid communication skills to include verbal and written capabilities; strong presentation ability.
- Demonstrated leadership, taking initiative and delivering results.
- Ability to lead and facilitate key customer interactions.
- Demonstrated success in managing and directing change.
- Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint.
Nice To Haves
- Master’s preferred.
- Budget and P&L management a plus.
- Experience in the food industry a plus.
Responsibilities
- Assist marketing leadership in planning and executing marketing plans for category/segment within the Division and the associated budget
- Manage brand positioning
- Packaging development and project management
- Advertising, promotion and public relations
- Shopper marketing (consumption, promotion, merchandising development)
- Evaluate results of marketing programs and making recommendations
- Anticipate, identify and analyze consumer and market trends and opportunities to maximize Rich's competitive position.
- Develop a keen understanding of the Competition, Customers and Consumers; as well as a complete understanding of the brand and individual SKU performance in the market.
- Data analysis to understand brand/SKU results and trends, competitive performance and consumption trends
- Turn data into actionable insights to improve brand performance
- Sales and customer interaction to understand customer needs and opportunities
- Sourcing and sharing competitive intelligence
- Recommend and work with the Consumer Insights Manager to conduct needed marketing research
- Assist in the development, maintenance and overall management of the Rich's portfolio to maximize sales and profit potential
- Renovation of existing products
- Launch of new products and line extensions
- Forecasting
- SKU rationalization
- Pricing review and recommendations
- Understand the brand and any assigned product line P&L's and complete analyses as required
- Review of monthly product, customer, and category P&L's to manage financial return of the category/brand
- Analyze financial impact of new products and product improvements
- Participate in brand reviews with division leadership
- Participate in the development of category and brand strategies and plans
- Assist in development of the strategic plan and annual operating plan for the category
- Prepare for and participate in annual Joint Sales & Marketing planning process
- Participate in the development of the annual marketing plan for the brand
Benefits
- Annual Range/Hourly Rate $84,235.00 - $113,965.00
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
