Associate Marketing Manager, Ménage à Trois

Trinchero Family Estates • Napa, CA

2d • Hybrid

About The Position

Seeking a standout Associate Marketing Manager for Ménage à Trois wines who brings a strategic, growth-oriented mindset, strong business acumen and a passion for creative brand building. Reporting to the Senior Marketing Manager, you’ll support the development and execution of impactful marketing initiatives while helping bring bold ideas to life across channels. This position supports the execution of integrated brand programs, social media, innovation launches, partnerships, and retail activations that advance brand growth and relevance. You’ll be a highly collaborative, detail-oriented marketer who thrives at the intersection of strategy and execution. In-office schedule Monday-Thursday (Napa, CA), Friday is remote.

Requirements

• Bachelor's degree in business/marketing required.
• Minimum 1-2 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies).
• Strong communication, including ability to forge relationships across the organization at a variety of levels.
• Strong presentation skills to include the ability to present to management with confidence and clarity
• Strong analytical mindset, capable of supporting branding initiatives based on both data and long-term vision.
• Ability to manage multiple priorities in a fast-paced environment and prioritize without direction.
• Team player and willingness to work when the business needs the support.
• Experience with Microsoft Office Suite (Word, Excel and PowerPoint) required

Nice To Haves

• Experience with Circana/IRI, PowerBI, Nielsen preferred

Responsibilities

• Strategic Brand Planning: Support in building brand plans, go-to-market strategies, developing frameworks and partnerships across distribution tiers.
• Support the development and execution of integrated marketing campaigns across digital, social, PR, experiential, and retail
• Help bring seasonal, always-on, and tentpole brand moments to life in alignment with the brand strategy and creative direction
• Ability to develop strategic and creative decks and tools for distributor networks and gatekeepers.
• Ensure all marketing materials reflect the Ménage à Trois brand voice, personality, and visual identity.
• On-going audit and asset management across channels.
• Audit and collect updated content for our digital marketing platforms including brand websites and social media.
• Continuous research of industries outside of alcohol beverage for new strategies and growth opportunities.
• Innovation Support go-to-market plans for new product launches, including messaging, assets, sell-in materials, and activation plans
• Support the innovation pipeline by researching consumer insights, cultural trends, and emerging category dynamics
• Data Analysis: Pull and analyze data from various platforms like Nielsen and IRI to inform decision-making.
• Continuously monitor brand health indicators ensuring alignment with strategic objectives.
• Project Management & Creative Execution: Support development of brand campaigns, leveraging partnerships, collaborations events, ecommerce and retail media channels.
• Work closely with external agencies (creative, social, PR, experiential) to manage timelines, deliverables, and feedback
• Coordinate asset development, legal reviews, and internal alignment across stakeholders
• Track campaign performance and compile recaps, learnings, and recommendations
• Team Contributor: Growth mindset with the ability to collaborate and support team environment.

Benefits

• TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.
• We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees