Associate Marketing Manager, Social Media

7-Eleven • Irving, TX

1d • Onsite

About The Position

This role is responsible for driving cultural relevancy, discoverability, brand love and engagement with the 7-Eleven family of brands through social media. The role serves as the primary lead in planning social content for 7-Eleven, Speedway, Stripes, Slurpee and Laredo Taco Company, in support of business priorities, brand campaigns and cultural opportunities. Role is responsible for facilitating creative briefs, concepts, approvals, scheduling/publishing, community management and reporting with our social media agencies. Role is also responsible for light content-creation and real-time posting as needed, for behind-the-scenes, experiential events and POV content. This position is based in our corporate office located in Irving, Texas and will require the individual to reside in the Dallas-Fort Worth area.

Requirements

• Bachelors / 4 yr degree
• 5+ yrs experience
• Social Media-saavy in all major platforms (including proficient knowledge in platform functionality, content best-practices, trends, comfortable with gen-z slang and "social" speak, and creative content ideas).
• Strong attention to detail with a commitment to quality and excellence.
• Must be extremely organized, detail-oriented, and capable of multitasking in a fast-paced, demanding environment.
• Excellent communication and collaboration skills, with the ability to work effectively with key stakeholders, cross-functional teams, and vendor partners.
• Ability to proactively identify problems, gaps in process or opportunities for enhancement, and provide recommendations for a solution.

Nice To Haves

• Experience with the following Mar Tech platforms preferred, but not required: Sprinklr (social listening)
• Trello (social calendarization and planning)
• Workfront (creative approvals)
• Meta Business Suite (social management)
• Smartsheet (project management and tracking)

Responsibilities

• Lead all organic "always-on" social planning, execution and publishing for 7-Eleven, Slurpee, Speedway, Stripes and Laredo Taco Company, with various agency partners.
• Lead POC for Integrated Marketing social channel support planning and alignment with cross-functional teams (brand, proprietary food and beverage teams, delivery, digital, national vendor partners, shopper and 7Collection).
• Lead POC for social listening, reporting and social analytics. Works with agency partners to configure social listening dashboards for all planned social campaigns to capture earned conversation as well as owned social metrics, and present final social reports to cross-functional teams as needed.
• Lead social POC for all on-site brand events and activations—sometimes over the weekend or after hours (5-10% travel for shoots and activations as needed).
• Capture live content as needed. Post to social channels and engage/share real-time.
• Social content capture as needed, for real-time "social media manager POV" content (5-10% of time).
• Lead the following social functions, in partnership with internal teams and agencies: Content Calendar scheduling/publishing across brands, tag posts by product/campaign (Sprinklr)
• Content Calendar planning inputs/lining up with Sprinklr (Trello)
• Posting any manual posts to TT static carousel and Stories, edits, songs to add in the app
• Sourcing/managing UGC approvals (for Slurpee)
• Community Management across brands (on and off page) in partnership with agency
• Lead all account password/permissions management and sharing
• Ad-Hoc reporting/dashboard requests
• Manage all store approval requests with operations, for any social shoots (owned, influencer or brand partners)

Benefits

• For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
• For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level