Associate Marketing Manager - Product Launch

HNI•Muscatine, IA

66d

About The Position

HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. We pride ourselves on fostering an environment where we make a positive impact on others, upholding our beliefs in integrity, inclusion and belonging. Your Impact Starts the Day You Do! What We Need: Come join the exciting world of product launch marketing. As a Product Launch Associate Marketing Manager you will strategize, create, develop, and maintain product marketing assets, product focused communication materials and strategic development and tactical implementation of marketing initiatives that promote HNI Workplace Furnishings brands, products and services. This position includes coordination and collaboration with internal and external partners in the planning and executing product marketing strategies to support product profit objectives, drive demand for HNI Workplace Furnishings' brands solutions through unique and competitive positioning while building strong customer relationships.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration or related field.
At least 1 year of relevant business experience is preferred, preferably in Marketing, Sales or Communications.

Responsibilities

Ensures product communications are consistent and on brand.
Performs day-to-day functions of project management, including working with internal and external partners, such as product marketing, engineering, merchandising, sales and creative teams, as well as dealers and channel partners.
Project manages copywriting, design, layout and production of marketing literature, presentations, promotional materials, catalogs and marketing campaigns that support products and programs via print and online.
Identifies media and communication vehicles to support core and new products and programs, and lead implementation.
Secures and manages HNI Workplace Furnishings brands presence across partners' web and print initiatives.
Collaborates with the finance team to provide a strong return on investment for key program elements.
Utilizes data to understand performance of marketing tactics and supports optimization with data-driven decision making.
Collaborates with cross functional teams in an agile or lean environment to support planning, execution, and optimization of go to market strategies to meet the needs of our internal and external customers.
Monitors competitive and industry trends in marketing and appropriately apply that knowledge to drive performance.
Present strategies, updates, and outcomes to various stakeholders and leaders.
Participates in other activities to ensure the success of the organization.
Participate in all phases of product, events, and brand processes from market research to launch to post-program analysis