Associate Marketing Director, CRC Promotions (Launch)

Exelixis•Alameda, CA

About The Position

Reporting to the Senior Director, CRC Promotions, the Associate Marketing Director - CRC Promotions is responsible for developing and leading efforts to craft and execute promotional tactics support commercialization, launch and ongoing promotional execution of Zanza in metastatic colorectal cancer (mCRC) The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Requirements

Master’s degree in related discipline and 9 years of related experience; or BS/BA degree in related discipline and at least 11 years of related experience; or Equivalent combination of education and experience
Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries
Advanced prioritization skills and ability to handle multiple projects
Comprehensive ability to collaborate with multiple organizational stakeholders
Advanced talent for blending innovation with pragmatic execution
Intermediate skills to network internally and externally
Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
Advanced strategic thinking, initiative and creativity
Advanced track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Advanced presentation, verbal and written communication skills
Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process

Nice To Haves

Pharmaceutical Marketing
Product launch experience strongly preferred
Oncology experience strongly preferred
Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus

Responsibilities

Support the development of US marketing tactical plans for new approval readiness and ongoing promotional execution of Zanza in mCRC
Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
Develop and align messaging platform and tactical rollout with brand objectives and strategies
Ensure key brand messages and materials are effectively communicated at sales meetings
Support management of the promotions budget, establish goals and metrics, and measure performance
Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
Collaborate with the Patient/APP Marketing Team to develop promotional materials targeting patients, caregivers, and Advanced Practice Providers
Manage key vendor relationships, including the promotional agency of record
Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct

Benefits

In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan.
Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.

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