Associate Marketing Director, CRC Key Customer Strategy (Launch)

Exelixis • Alameda, CA

2d

About The Position

Reporting to the Senior Director, Zanzalintinib (Zanza) Marketing, the Associate Director - CRC Key Customer Strategy is responsible for supporting brand strategy development and execution for zanza’s initial launch and ongoing promotion in metastatic colorectal cancer (mCRC). This role will be directly linked to Marketing Strategy with responsibilities spanning key customer engagement, insights collection, strategic planning and development of peer-to-peer education resources to support field teams. He/she must work collaboratively with key stakeholders to ensure brand objectives are met. The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Requirements

• Master’s degree in related discipline and 9 years of related experience; or BS/BA degree in related discipline and at least 11 years of related experience; or Equivalent combination of education and experience
• Pharmaceutical marketing and brand strategy development
• Highly experienced in interacting with key opinion leaders and other account stakeholders
• Advanced prioritization skills and ability to delegate activities
• Advanced ability to inspire and influence others without authority
• Advanced talent for blending innovation with pragmatic execution
• Intermediate skills to network internally and externally
• Advanced ability to draw insight from market research, key opinion leaders, the sales force and other sources to optimize strategic activities
• Comprehensive strategic thinking, initiative and creativity
• Advanced track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
• Advanced presentation, verbal and written communication skills
• Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process

Nice To Haves

• Experience in field sales or market research/analysis in the pharmaceutical or biotech industries is a plus
• Oncology experience strongly preferred
• Product launch experience is preferred
• Management consulting experience is a plus

Responsibilities

• Key Customer Strategy & Advisory Boards: Strategically prioritize key customer strategy resources and activities to focus on those with high impact that support strategic insight capture and decision making
• Partner with the GI Field Based Marketing team on thought leader engagement identification, segmentation, insights gathering and regional strategic initiatives to support zanza’s initial launch and ongoing promotion in mCRC
• Partner with GI Field Based Marketing team and Medical Affairs on congress engagement with key opinion leaders to gather insights and assess strategic implications to the brand
• Effectively lead core teams to plan, develop strategic objectives, create discussion content and execute advisory boards for various key customer audiences
• Lead annual commercial advisory board planning and monitoring including managing the budget and ensuring compliance
• Prepare and present advisory board output, collaborating and communicating frequently with Commercial and Medical Leadership
• Manage vendor relationship and responsibilities for business rules, compliance, budget and execution of zanza mCRC advisory board plan and scope’ Lead development of all peer-to-peer speaker bureau content to ensure alignment with brand strategy
• Market Intelligence: Support Strategy Senior Marketing Director: Partner effectively with cross-functional internal and external stakeholders to create a comprehensive plan, develop a process and continually capture insights from various activities to inform launch strategy and ongoing execution
• Proactively identify relevant data events at major congresses and develop a plan to gain key customer insights on the impact of these events on clinical practice
• Collaborate with CI team to ensure key market events are being closely monitored and rapidly communicate commercial implications of these events across the organization
• Partner with Market Planning team to identify insights gaps, define research objectives and pull through insights into brand strategy
• Present commercial implications of key events to field organization and other relevant stakeholders
• Performance Tracking & Reporting: Support Strategy Senior Marketing Director: Track marketing key performance indicates to ensure brand objectives and goals are being met
• Present brand performance across the organization including senior leadership

Benefits

• Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan.
• Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees