Director, US Brand Strategy & Launch – Neuroscience

Neurocrine Biosciences

4d

About The Position

This position will be responsible for all Health Care Professional (HCP) and patient marketing activities for the launch of Neurocrine products in the US. Leads the brand team in the development and execution of marketing strategies and programs, and collaborates closely with cross-functional partners to ensure a successful commercialization in support of business objectives.

Requirements

• BS/BA degree in scientific or business discipline and 15+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market.
• Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
• In-line brand marketing experience, including commercial launch
• Thorough understanding of the brand development process
• Strong leadership attributes to generate commitment and constructively resolve issues
• Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals
• Able to travel, 25%-50%
• Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
• Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
• Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact

Nice To Haves

• Master's or MBA degree preferred and 13+ years of related experience OR PhD and 10+ years of related experience and extensive previous managerial experiences also required

Responsibilities

• Contributes new ideas and approaches to ensure successful commercialization of new product
• Leads the development and execution of a differentiated cross-functional brand plan, including strategy and tactic development, and budgeting
• Collaborates with commercial analytics team to build market insights and develop pre-launch and launch strategies and education across diverse stakeholder groups to drive growth and strategic direction
• Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory and other functions to ensure aligned objectives and implementation of brand strategies
• Leads team in development and implementation of innovative HCP and patient programs, including personal and non-personal programs and peer-to-peer HCP education
• Drives creation of US HCP & consumer-facing print and digital materials for field use
• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential
• Serves as marketing representative on promotional review committee for brand
• Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines
• Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
• Manages/controls the brand operating budget
• Builds relationships with thought leaders, advocacy groups and local/national organizations as needed to grow industry awareness
• At all times, ensures compliance with all corporate polices, regulations and laws
• Leads, develops, and evaluates team to ensure success in the function
• Other duties as assigned

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees