Associate Product Marketing Manager

Salesloft•Atlanta, GA

3d•$76,000 - $130,000•Remote

About The Position

We are seeking a highly organized and operationally focused Associate Product Marketing Manager to own the end-to-end execution of our product launch process, to act as the connective tissue between PMM and cross-functional teams, and to co-create the PMM operating rhythm. This role will own orchestration of integrated initiatives supporting PMM activities and launches, from launch tracker, timelines, measurement, and retrospectives. This person will ensure every initiative is on time, delivered with excellence, and ties to business impact. This role will also co-own operationalizing an AI product marketing team. They are co-drivers and stakeholders to define the operating rhythm, then use systems and processes to bring this to life. This is program / project management with product marketing thinking — owning the "how" and supporting the "what" to deliver business impact.

Requirements

2 to 5 years of experience in product marketing, marketing operations, program management, project coordination, or related roles within a B2B SaaS or enterprise technology company
Familiarity with product launches, go to market workflows, enablement programs, or revenue readiness processes
Experience managing complex cross-functional projects with many stakeholders, deadlines, and dependencies
Highly organized with strong attention to detail and comfort working in structured trackers and project management tools
Self directed, proactive, and comfortable operating in a fast paced environment with shifting priorities
Ready to learn about how AI can scale PMM efforts
Ability to track, analyze, and report on performance metrics such as adoption, impressions, enablement usage, and engagement
Clear written and verbal communication skills for coordinating across teams and presenting status updates to stakeholders and leaders

Responsibilities

Launch program manager
Own the end to end product launch execution workflow from intake through wrap up
Translate objectives, audiences, tactics, success metrics, and decisions into a clear, actionable brief and operating plan
Run the program by building project plans, own the launch tracker, manage standups and timelines, and ensure all deliverables are tracked and completed on time
Serve as the central point of coordination across Product Marketing, Product, Revenue Marketing, Content, Enablement, Sales, Customer Education / Success
Lead launch working sessions, status updates, and executive touchpoints to ensure alignment, accountability, and risk management
Track and report on post launch metrics
AI process and rigor focused
Co-create and operationalize AI product marketing in partnership with the Director of Product Marketing
Learn and leverage AI tooling to reduce redundancy, increase productivity, and scale PMM across the org
Identify risks, bottlenecks, and changes in scope and drive continuous improvement of the launch process
Support release marketing and cross-functional workstreams
Launch readiness and delivery
Drive release marketing in partnership with Product, Product Operations, Enablement, and Customer Education
Support launch success by coordinating dependencies such as messaging approvals, pricing and packaging readiness, web updates, internal enablement, and customer-facing announcements