Associate Product Marketing Manager (Retail)

Vesync • Tustin, CA

11d • $88,000 • Onsite

About The Position

The Associate Product Marketing Manager (APMM) supports retail and channel execution across assigned categories. This role leads small-scale retail programs, analyzes shopper and retail performance data, and contributes to pricing, assortment, and promotional decisions. APMM begins owning retail activities for a defined portion of the portfolio while learning to coordinate with Sales, Creative, and Marketing Execution teams to drive in-store performance.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• Up to 4 years in product marketing, retail marketing, category management, or channel strategy.
• Comfortable working with retail data and interpreting basic insights.
• Strong organizational skills and attention to detail.
• Ability to collaborate effectively with Product Group, GTM, Sales, Creative Services, Operations, Marketing, and Project Management teams.

Nice To Haves

• Reliable execution of downstream tasks with high accuracy and attention to detail.
• Demonstrates growing skill in applying data to recommend basic pricing, assortment, or promotional actions.
• Builds strong working relationships with Sales and cross-functional partners.
• Shows the ability to grow into managing larger categories, accounts, or launches.

Responsibilities

• Lead product assortment strategy across SKUs, bundles, and price bands by channel to maximize velocity and minimize retailer conflict.
• Develop channel strategies that translate consumer insights, retailer dynamics, and competitive data into actionable growth plans.
• Define regional commercial frameworks that guide pricing, promotions, and assortment decisions.
• Execute commercial activities that drive retail success, including assortment planning, channel-specific pricing, promotional guardrails, and retailer line reviews.
• Shape pricing and commercial playbooks that enable Sales and NAMs to win shelf space and increase profitability.
• Drive promotional excellence through budget planning, activation timing, ROI assessments, and in-store optimization.
• Collaborate with National Account Managers, Creative Services, and Marketing Execution to ensure alignment on sell-in stories, channel activation, and retail growth plans.
• Serve as the primary marketing partner for retail account teams, providing data-driven recommendations and readiness materials.
• Guide cross-functional teams through category and retailer performance insights to inform go-forward strategy.
• Monitor SKU-level performance and weekly retail trends to identify early signals and anomalies.
• Recommend basic SKU additions or deletions based on productivity thresholds.
• Execute assortment updates for smaller categories or lower-volume channels (not full-category ownership).
• Conduct routine store checks, shelf audits, and competitive observations to identify visibility or availability gaps.
• Flag emerging opportunities and present simple, data-supported hypotheses for growth.
• Propose limited-scale pilots (e.g., single-retailer tests), with guidance from senior PMMs.
• Support retail price monitoring across accounts, including competitive tracking and discrepancies.
• Recommend minor price adjustments for assigned SKUs or smaller retailers (not portfolio pricing strategy).
• Lead pricing reviews only for predefined, lower-priority accounts.
• Draft foundational sell-in slides, competitive snapshots, and shopper insights sections for NAMs.
• Participate in retailer meetings as a supporting contributor, not a strategic lead.
• Co-present or pitch only to smaller channels or emerging accounts under guidance.
• Track and document store-level execution quality, gathering photos, compliance data, and shopper observations.
• Recommend tactical merchandising improvements (e.g., shelf tags, facings, promo signage).
• Manage execution of localized or small-scale in-store campaigns (not large account activation strategy).
• Manage promo timelines and ensure assets and deliverables are completed on schedule.
• Coordinate with agencies on resizing, versioning, and basic creative adaptations.
• Execute minor promotional activities for specific SKUs, small categories, or regional accounts.
• Support packaging fit checks, translation reviews, and pre-production approvals.
• Validate on-shelf appearance through photos, retailer feedback, and early execution checks.
• Lead readiness only for assigned SKUs, supporting senior PMMs on major launches.

Benefits

• 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Free Gym Membership
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees