Associate Marketing Manager I, Paid Social

Learning Resources•Vernon Hills, IL

1d•$65,000 - $75,000•Hybrid

About The Position

For more than 60 years, hand2mind has inspired learning through play by creating hands on, classroom tested materials that help children learn by doing. We’re a growing, family-owned company recognized as a Chicago Tribune Top Workplace and trusted by teachers and families alike. We create a wide range of educational products—classroom tools like Hands-on Standards®, consumer products for NumberBlocks®, and innovative items like our new BubblePlush™ Yoga Balls. If you’re curious, collaborative, and a kid at heart, you’ll feel right at home here. Join us in shaping the future of learning with our award-winning team! We are currently seeking an Associate Marketing Manager I, Paid Social to join our Marketing Team! We foster a collaborative environment where continuous learning, teamwork, and innovation drive our success. Our top priority is cultivating a strong, supportive culture and seeking individuals who are eager to learn and grow with us. As we evolve, we constantly refine our processes, analyze data, and work cross-functionally to enhance our impact. This role offers significant growth opportunities, aligning with the expansion of our brands and retail presence. Join us in increasing both the mental and physical availability of our brand while driving revenue and long-term success.

Requirements

Bachelor’s degree in marketing, or relevant field
2-3 years of marketing experience managing Paid Social accounts, or relevant experience in paid advertising as well as social media management.
Results-driven attitude – a self-starter who thinks and participates effectively, both independently and as part of a team
Analytical skills, and sales acumen – must be able to gather, analyze and interpret data to deliver business insights
Proactive and resourceful in solving problems, making decisions and executing on goals
Connects inside and outside the team; shares information, transfers knowledge and seeks diverse input from others within the team and across the organization
Ability to build and maintain effective relationships with management, sales teams, peers and agency partners and manage those relationships to achieve business objectives
Collaborates effectively across creative, product, retail, and analytics teams to develop paid social campaigns from start to finish that are strategically aligned, insight‑driven, and optimized for business impact.
Owns results and follows through on commitments, takes responsibility and produces quality results

Responsibilities

Create and optimize paid social campaigns to expand reach and grow mental and physical availability across key channels such as TikTok, Meta, YouTube, Pinterest and more.
Manage relationships with agency partners on key paid social channels.
Utilize tools like Microsoft Excel and PowerBI to evaluate the effectiveness of Paid Social impact on reach, performance in retail channels, budget efficiency and more.
Explore and prospect new paid social communication channels and tactics that will expand our reach and grow mental availability.
Work collaboratively with the Retail & Search team and the Paid Media shared services team to maximize total ROAS and new customer growth (specifically, retailer sponsored ads and DSP).
Support our School and Retail Sales teams to drive traffic for specific regional, geo-targeted initiatives.
Lead asset creation initiatives by collaborating with the creative team and other contracted content creators to support paid social needs.