Temporary Associate Marketing Lifecycle Manager

Hasbro•Renton, WA

27d•Hybrid

About The Position

We are looking for a meticulous and data-driven Associate Lifecycle Marketing Manager to join our Marketing team on a contract basis. In this role, you will help build and implement lifecycle marketing programs that deepen player engagement, drive retention, and support key product moments across email and in-app messaging channels.

Requirements

Hands-on experience building and launching email and/or in-app messaging campaigns, ideally within a marketing automation or CRM platform (e.g. Braze, Iterable, Salesforce Marketing Cloud, or similar).
Strong attention to detail — you catch errors before they go out the door.
Comfort working with data to inform decisions, including basic segmentation, performance analysis, and reporting.
Clear written and verbal communication skills; able to collaborate effectively across teams.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
2–5 years of experience in lifecycle marketing, CRM, or a related marketing role.
4-year college degree or equivalent experience.

Nice To Haves

A genuine interest in games or the games industry is a plus.
Experience with mobile app messaging (push notifications, in-app messages).
Familiarity with HTML/CSS for email template editing.
Experience working on global consumer brands.

Responsibilities

Build, QA, and deploy email and app messaging campaigns from brief through execution, ensuring accuracy, on-time delivery, and brand consistency.
Support the development and maintenance of automated lifecycle workflows, including onboarding, re-engagement, and retention journeys.
Segment audiences and implement personalized messaging tactics using player behavior and product data to drive engagement.
Collaborate with cross-functional partners in Product Marketing, Creative, and Business Intelligence to align campaign execution with broader marketing goals.
Monitor campaign performance metrics including open rates, click rates, conversion, and retention, and surface insights and recommendations to the team.
Run hypothesis-based A/B tests on subject lines, content, timing, and segmentation, and contribute to weekly performance reporting.
Help maintain list health, suppression logic, and compliance standards across messaging channels.