Associate Marketing Lead - XSell Digital Marketing

PNC•Tysons, VA

2d•Onsite

About The Position

PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in our Credit Card Marketing acquisition team, and are seeking an innovative thought leader and email channel expert to propel our growth agenda. We are seeking an experienced digital credit card marketer - who wants to design and deliver high-impact, omni-channel marketing strategies. If you are passionate about performance marketing, user experience and customer journeys, and using data and consumer insights to develop break-through creatives and marketing strategies, we want to hear from you.

Requirements

Proven success in delivering direct response campaigns that are optimized based on in-market testing results
Experience in credit card marketing
Creative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges
Innovative thinker who is comfortable challenging the status quo, with a proven track record of innovating and reimagining what is possible
“Owner mentality,” with desire to cut through clutter and deliver results
Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment
Has experience leading strategic creative development that delivers business results
Brings multiple stakeholders together to activate around a common vision and builds consensus among partners
Champions best-in-class marketing and is energized by a challenge
University / college degree, with 3+ years of relevant / direct industry experience.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

Experience using SQL to create dynamic and personalized content
FinTech experience

Responsibilities

Design & deploy omni-channel customer acquisitions journeys
Email Campaign Strategy & Execution - Develop and implement strategies to market credit cards to existing PNC customer base across all consumer and Small Business Card products
Apply email best practices and new capabilities to drive breakthrough marketing
Design and implement always-on A/B testing
Define KPIs for success for program and individual test campaigns. Partner with Marketing Analytics to build performance tracking dashboards
Use data to continually optimize performance
Formally brief stakeholders on channel performance and next steps
Independently implements and manages a broader set of defined market programs/initiatives.
Leverages a strong comprehension of marketing strategies.
Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications.
Proactively collects and synthesizes data in order to identify trends.
Readily identifies the strategic and tactical implications.
Ensures all operating activities are delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.