Associate, Marketing Enablement, Global Asset Management

BMO•Toronto, ON

About The Position

Develop and deliver enablement assets (playbooks, toolkits, messaging frameworks, launch checklists, and channel-ready content) to support priority go‑to‑market initiatives and improve speed, consistency, and adoption across teams. Operationalize the business go‑to‑market model by partnering cross‑functionally (e.g., Product Marketing, Digital/Journey, Communications, CRM stakeholders) to translate business priorities into coordinated, multi‑channel distribution plans and execution support. Strengthen governance and performance reporting by helping establish standards, processes, and measurement routines that track effectiveness, surface insights, and inform continuous improvement across enablement and distribution activities. Monitors performance against project plans, forecasts, initiatives and objectives, escalating issues as required. Provides consultative advice and service on operations in alignment with the marketing objectives of the business/group. Supports the assessment, planning, implementation/delivery of existing and new marketing programs, channels and solutions to promote consistent and exceptional customer experiences. Evaluates/delivers operational processes as part of ongoing management of the marketing specialization to optimize operational performance. Recommends solutions based on analysis of issues and implications for the business. Helps determine business priorities and best sequence for execution of business/group strategy. Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Employs systems (e.g. customized exception reports, tracking reports etc.) to manage information. Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting. Supports the development and promotion of a business/group program. Builds effective relationships with internal/external stakeholders and ensures alignment as required. Conducts independent analysis and assessment to resolve strategic issues. Participates/leads in the design, development, implementation, and management of core processes. Performs program/process reviews, monitors and tracks performance, and conducts quality reviews to confirm compliance with standards and identify gaps or issues. Develops/maintains comprehensive information management systems; designs/contributes to initiatives to improve processes, analysis and reporting. Understands industry trends, provides insights, and makes recommendations/enhancements as required. Exercises judgment to identify, diagnose, and solve problems within given rules. Works independently on a range of complex tasks, which may include unique situations. Broader work or accountabilities may be assigned as needed. Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Requirements

Typically between 4 - 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Degree/diploma in marketing, advertising or communications.
Technical proficiency gained through education and/or business experience.
Verbal & written communication skills - In-depth.
Collaboration & team skills - In-depth.
Analytical and problem solving skills - In-depth.
Influence skills - In-depth.
Data driven decision making - In-depth.

Responsibilities

Develop and deliver enablement assets (playbooks, toolkits, messaging frameworks, launch checklists, and channel-ready content) to support priority go‑to‑market initiatives and improve speed, consistency, and adoption across teams.
Operationalize the business go‑to‑market model by partnering cross‑functionally (e.g., Product Marketing, Digital/Journey, Communications, CRM stakeholders) to translate business priorities into coordinated, multi‑channel distribution plans and execution support.
Strengthen governance and performance reporting by helping establish standards, processes, and measurement routines that track effectiveness, surface insights, and inform continuous improvement across enablement and distribution activities.
Monitors performance against project plans, forecasts, initiatives and objectives, escalating issues as required.
Provides consultative advice and service on operations in alignment with the marketing objectives of the business/group.
Supports the assessment, planning, implementation/delivery of existing and new marketing programs, channels and solutions to promote consistent and exceptional customer experiences.
Evaluates/delivers operational processes as part of ongoing management of the marketing specialization to optimize operational performance.
Recommends solutions based on analysis of issues and implications for the business.
Helps determine business priorities and best sequence for execution of business/group strategy.
Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
Employs systems (e.g. customized exception reports, tracking reports etc.) to manage information.
Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
Supports the development and promotion of a business/group program.
Builds effective relationships with internal/external stakeholders and ensures alignment as required.
Conducts independent analysis and assessment to resolve strategic issues.
Participates/leads in the design, development, implementation, and management of core processes.
Performs program/process reviews, monitors and tracks performance, and conducts quality reviews to confirm compliance with standards and identify gaps or issues.
Develops/maintains comprehensive information management systems; designs/contributes to initiatives to improve processes, analysis and reporting.
Understands industry trends, provides insights, and makes recommendations/enhancements as required.
Exercises judgment to identify, diagnose, and solve problems within given rules.
Works independently on a range of complex tasks, which may include unique situations.
Broader work or accountabilities may be assigned as needed.
Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.