Associate Manager, Toy Marketing - Signature Barbie

Mattel•El Segundo, CA

19h

About The Position

Partner with the Toy Marketing Manager to lead product strategy and development for the Barbie Signature portfolio. This role is primarily product-focused, owning the end-to-end lifecycle from concept to launch—shaping premium, collector-driven offerings rooted in pop culture, fan insights, and strategic partnerships. You will operate at the intersection of product, commercial strategy, and licensing to bring culturally relevant, high-quality products to market.

Requirements

5+ years experience in product marketing, product management, or product development, ideally within toys, collectibles, or entertainment.
Experience with commercial strategy (retail, DTC) and/or licensor-side brand management strongly preferred.
Strong understanding of the product development lifecycle, with experience bringing products from concept to launch.
Demonstrated ability to translate pop culture, fandoms, and trends into relevant product opportunities.
Experience working cross-functionally with design, development, commercial teams, and external partners.
Strong business and financial acumen, including pricing, forecasting, and SKU productivity.
Knowledge of retail and distribution channels (mass, specialty, e-commerce).
Strong project management, communication, and storytelling skills, with the ability to influence stakeholders.
Proficiency in PowerPoint, Excel, Word, and Outlook.

Responsibilities

Support development of Signature product strategy and roadmap, focused on premium, collector-driven segments informed by cultural trends and fan insights.
Own product positioning, pricing, and segmentation, ensuring alignment with brand equity, consumer value perception, and competitive landscape.
Lead end-to-end product development in partnership with Design & Packaging, from concept through launch, ensuring quality and brand alignment.
Translate consumer, fan, and cultural insights into actionable product concepts, features, and storytelling.
Collaborate with licensing partners, external stakeholders, and commercial teams to ensure alignment on product strategy and successful go-to-market execution.
Own and track business performance (revenue, margin, SKU productivity), applying a strong understanding of premium product dynamics.