Associate Manager, Strategic Promo Planning – Performance & Insights

Fox•Los Angeles, CA

26d•$67,000 - $75,000•Onsite

About The Position

The Associate Manager, Marketing Performance & Insights works alongside the Strategic Promo Planning (SPP) team by consolidating cross-platform performance reporting and translating promotional performance data into clear, actionable insights. This role helps ensure the team has consistent visibility into how campaigns and promotional investments are performing across Linear, Digital, Synergy, and Distribution platforms. Working closely with the Senior Manager, Strategic Promo Planning and platform team leads, this role helps connect performance signals to day-to-day planning decisions by identifying trends, highlighting optimization opportunities, and maintaining standardized reporting across the promotional ecosystem. The Associate Manager will also collaborate with internal Marketing, Research, and Strategy partners to ensure reporting aligns with broader measurement frameworks while helping the Strategic Promo Planning team quickly understand what is working, where performance is shifting, and where promotional adjustments may be needed. Regular, on-site attendance at the workplace for a minimum of four (4) days per week is an essential function of the position. The selected candidate must be able to reliably meet this requirement.

Requirements

Bachelor’s degree in marketing, communications, analytics, business, or related field
3–5+ years in marketing analytics, media analytics, or performance reporting
Experience working with multi-platform media data
Familiarity with ratings, streaming metrics, and audience measurement methodologies
Ability to synthesize quantitative metrics with qualitative context, actionable recommendations
Ability to manage multiple projects in a fast-paced environment
Exceptional attention to detail and accuracy, with the ability to manage complex datasets and ensure reporting integrity across platforms
Strong analytical and data visualization skills (Excel, Tableau, Google Workspace, etc.)
Strong communication skills and comfort presenting insights to cross-functional stakeholders

Responsibilities

Performance Analysis & Insight Generation
Analyze linear ratings, streaming performance, digital engagement, and promotional exposure metrics across platforms to identify meaningful performance trends
Monitor campaign performance and proactively flag emerging risks, underperformance, or optimization opportunities
Identify patterns across series launches, seasonality, platform behavior, and promotional exposure levels to help inform planning decisions
Translate performance data into clear, actionable insights that support promotional prioritization and allocation discussions
Cross-Platform Reporting
Own cross-platform performance reporting across Linear, Digital, Synergy, and Distribution promotional channels
Maintain standardized performance scorecards and dashboards used by the Strategic Promo Planning team
Develop recurring executive-ready reports that combine quantitative metrics with contextual insights
Support quarterly performance recaps highlighting key learnings and optimization opportunities
Track promotional support across partner platforms—including Hulu, MVPDs, and distribution/synergy partners—monitoring placements, promotional weight, and overall visibility trends
Measurement & Optimization Support
Evaluate how promotional weight and timing strategies perform across titles and platforms, helping inform ongoing planning decisions within the Strategic Promo Planning team
Support experimentation and test design (e.g., weight shifts, timing adjustments, platform prioritization, alignment with other teams and tactics)
Contribute to AI-informed modeling and forecasting initiatives in collaboration with Strategy/Analytics and Research
Support development of standardized KPIs and reporting cadences
Identify opportunities to streamline reporting workflows, improve reporting efficiency, and accelerate speed-to-insight through improved tools or automation