Associate Manager, Site Merchandising

Ariat•San Leandro, CA

5d•Hybrid

About The Position

We are seeking an Associate Site Merchandising Manager, Footwear to own the online merchandising strategy and customer experience for Ariat's Footwear business on Ariat.com. This role is responsible for delivering a best-in-class digital shopping experience by combining data-driven merchandising with compelling product storytelling, seasonal trends, and cross-functional collaboration. The Associate Site Merchandising Manager will manage the end-to-end site experience for the Footwear category, including navigation, category landing pages, product assortment, search optimization, seasonal campaigns, and trend merchandising. This individual will leverage customer insights, web analytics, competitive research, and emerging ecommerce best practices to continuously improve engagement, conversion, and overall customer experience. Reporting to the Director of Site Merchandising, this role partners closely with Product, Marketing, Planning, Analytics, UX, SEO, Site Operations, and Technology teams to bring merchandising strategies to life. The ideal candidate is highly organized, analytical, customer-focused, and passionate about creating premium digital shopping experiences.

Requirements

3-5 years of ecommerce, digital merchandising, or online retail experience, preferably within apparel, footwear, or consumer products.
Experience owning or managing a product category within an ecommerce environment.
Strong analytical skills with experience using web analytics platforms (Google Analytics, Adobe Analytics, or similar) to inform merchandising decisions.
Familiarity with ecommerce merchandising platforms, CMS tools, search and browse technologies, and product information systems.
Excellent communication and cross-functional collaboration skills with the ability to influence multiple stakeholders.
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Detail-oriented with exceptional execution and follow-through.
Customer-first mindset with a passion for digital merchandising, product storytelling, and ecommerce innovation.
Demonstrated ability to identify opportunities, solve problems proactively, and drive continuous improvement.

Nice To Haves

Experience using AI-powered merchandising, personalization, or recommendation tools is a plus.

Responsibilities

Owning the day-to-day site merchandising strategy and execution for Ariat's Footwear business across Ariat.com.
Curating engaging category and landing page experiences that showcase seasonal product launches, key stories, trends, and brand priorities.
Developing and managing curated product assortments, sort strategies, and promotional experiences that support business objectives and improve conversion.
Partnering with Product, Marketing, and Brand teams to translate seasonal strategies into compelling online customer experiences.
Managing trend merchandising initiatives by identifying emerging customer trends, seasonal opportunities, and relevant product stories that improve product discovery and engagement.
Continuously optimizing navigation, product listing pages, search results, filters, and merchandising rules using customer behavior, analytics, and testing insights.
Monitoring key ecommerce KPIs including conversion, click-through rate, bounce rate, engagement, and revenue, providing actionable recommendations to improve performance.
Conducting competitive analysis and stay current on ecommerce trends, digital merchandising best practices, and emerging technologies.
Identifying opportunities for personalization, A/B testing, AI-driven merchandising, and customer journey enhancements.
Collaborating with Site Operations to ensure accurate setup, QA, validation, and execution of all merchandising updates and seasonal launches.
Partnering with SEO, UX, Analytics, and Product teams to improve product discoverability and overall site usability.
Identifying process improvements, document best practices, and contribute to the evolution of the Site Merchandising function.
Supporting major product launches, promotional events, and seasonal campaigns while ensuring consistent, premium customer experience.
Assisting with other responsibilities based on business needs.