Digital Merchandising/Site Manager

Renfro Brands•Winston-Salem, NC

22h•Onsite

About The Position

We are seeking an experienced and detail-oriented Digital Merchandising & Site Experience Manager to lead the day-to-day visual and commercial execution across both our B2C and B2B storefronts. In this role, you bring solid, hands-on digital merchandising experience to own our daily catalog presentation, product setups, and collection curation. Working closely under the guidance and strategic direction of the Director of E-Commerce, you will also execute operational site enhancements, such as coordinating Shopify app integrations, tracking site performance metrics, and assisting with on-site A/B testing initiatives. This role is ideal for a seasoned digital merchandiser who excels at storefront execution, enjoys working in Shopify Plus and wholesale sites, and is eager to collaborate with leadership on technical optimizations and data-driven site improvements.

Requirements

2–5 years of dedicated experience in digital merchandising, e-commerce catalog management, or online site coordination.
Solid, hands-on experience working directly in Shopify or Shopify Plus (managing products, collections, tags, metafields, and app settings).
Familiarity with consumer shopping behavior, along with an understanding or willingness to learn wholesale/B2B catalog structures and pricing rules.
Enthusiastic about learning and managing site tools; comfortable QAing new app installs, troubleshooting front-end presentation issues, and collaborating with developers.
Exceptional attention to detail when auditing size charts, product attributes, imagery, and promotional pricing.
Comfortable reviewing e-commerce dashboards (Shopify Analytics, GA4) to spot trends and inform merchandising decisions.
Strong communication skills and a desire to partner closely with leadership while independently managing day-to-day execution deadlines.
2-5 years of dedicated hands-on experience in digital merchandising or ecommerce operations, specifically with Shopify or Shopify Plus.
Experience within apparel, fashion, lifestyle, beauty, premium consumer goods, or another product-led consumer brand strongly preferred.
Excel or Google Sheets for bulk uploads, catalog auditing, and data lookups.

Nice To Haves

Light exposure to HTML, CSS, or Shopify Liquid logic.

Responsibilities

Lead the hands-on merchandising and catalog execution across both B2C and B2B storefronts, ensuring intuitive navigation, logical filter structures, and engaging collection assortments.
Build, merchandise, and maintain collection pages, applying visual sorting rules and inventory-aware merchandising strategies.
Own Product Detail Page (PDP) setup and optimization, ensuring accurate product copy, imagery, size charts, badges, and cross-sell/upsell placements.
Coordinate seasonal product launches, new arrivals, promotional resets, and promotional events.
Support B2B storefront needs, including executing tiered wholesale visibility, account-specific collections, and catalog updates.
Serve as the primary daily administrator in Shopify Plus, managing product tags, metafields, collections, and basic theme configurations.
Work in lockstep with the Director of E-Commerce to run point on app setups and tool implementations (e.g., size & fit recommendation tools, product review widgets, search/filter enhancements) with assistance from development as needed.
Spearhead practical enhancement projects, such as building out, auditing, and maintaining standardized site features across all apparel categories.
Partner with external vendors or internal technical partners to test, QA, and roll out front-end site updates and theme adjustments.
Pull and compile weekly and monthly storefront performance metrics (conversion rate, top-searched terms, zero-result searches, collection click-through rates, and category revenue).
Partner with the Director of E-Commerce and CX Manager to review return rate trends (specifically fit- and sizing-related returns) to identify PDP improvement opportunities.
Utilize tools such as Google Analytics 4 (GA4) and Shopify Analytics to track product engagement and highlight actionable merchandising takeaways.
Build & manage a Conversion Rate Optimization (CRO) agenda in partnership with the Director of eCommerce.
Assist in configuring and monitoring A/B test variations (e.g., testing alternate PDP layouts, size guide placements, callout badges, or collection sort rules).
Help document test outcomes and learnings to assist in making data-informed site adjustments.