Associate Manager, Retail Media

Keurig Dr Pepper•Burlington, MA

75d•$76,400 - $100,000•Hybrid

About The Position

Keurig Dr Pepper is seeking an Associate Manager, Retail Media to coordinate the development and execution of key retail media marketing plans. In this role, the Associate Manager of Retail Media will be responsible for overseeing KDP’s retail media investments, working with National Media efforts to ensure full-funnel, tightly orchestrated media activation. The ideal candidate can effectively own the completion of large retail media plans by holding agencies accountable to timelines and supporting leadership in evaluating the performance of media execution to fuel in-flight optimizations. You will operate with autonomy to drive media return and ensure our brand comms and commercial priorities align with our retailer activation.

Requirements

Bachelor's degree in marketing, Business, Communications, or a related field is preferred.
3+ years of experience in planning, buying and/or measuring retail media with a focus on on-site media.
Experience working with both National Media (Programmatic, Social, Video) and Retail Media Networks (Amazon Advertising, Walmart Connect, Roundel, etc.) is preferred.
Ability to analyze media rates (CPM, CPC) and ROAS to identify financial inefficiencies.
Proven experience managing agency scopes, timelines, and deliverables.
Skilled in Excel (pivot tables, complex data organization), PowerPoint, and familiarity with media tools (e.g., Prisma, various DSPs).
Highly collaborative with the ability to navigate different functional teams and drive decision making.
Ability to look at two separate spreadsheets (Brand vs. Shopper) and visualize the conflict or opportunity between them.
Ability to travel ~10% of time.

Responsibilities

Support the retail media portion of Integrated Media plans across a portfolio of brands, ensuring a full-funnel approach across KDP’s connected Paid, Earned, Shared and Owned Media approach.
Partner with Sales, Commercial, Omnichannel Marketing and Brand teams to develop retail media plans designed to hit company-wide goals.
Develop and maintain the master retail media calendar for a portfolio of brands, ensuring total visibility of all retail activity to prevent scheduling conflicts, ensure we hit JBP commitments and meet sales objectives.
Proactively audit media plans to identify overlaps and opportunities for coordination, directly generating media savings to reinvest.
Coordinate asset requirements between Brand and Shopper agencies to ensure "Shopper-ready" assets are captured during National shoots.
Aggregate performance data from disparate sources (Retailers, buying platforms, MMM, etc.) to provide leadership with a holistic view of "Total Commerce" success in conjunction with our Measurement team.
Go from insights on campaign performance to action in flight to ensure media plans maximize return.