Associate Manager Promotional Strategy-Framingham, MA

Staples Inc.•Framingham, MA

5d•Onsite

About The Position

The Associate Manager, Promotional Strategy is a highly visible role within Merchandising that drives the development, optimization, and execution of promotional strategies across Staples Stores, Staples.com, and all marketing channels. This role is part of the Omni Portfolio team and is one of only two analytically focused roles responsible for analyzing promotional performance across all categories and both Store and Dotcom channels. You will play a critical role in ensuring the most important offers and messages come to life by combining data-driven insights with strong business acumen, helping shape Staples’ Go-to-Market (GTM) strategy and enabling the business to achieve its financial goals.

Requirements

Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Solid business acumen and understanding of financial performance metrics.
Highly organized with strong project management skills and attention to detail.
Ability to manage multiple priorities in a fast-paced, dynamic environment.
Strong communication skills with the ability to influence cross-functional stakeholders.
Collaborative mindset with experience working across teams with competing priorities.
Bachelor’s degree (BA/BS) or equivalent experience.
2+ years of experience in merchandising, marketing, eCommerce, analytics, or related fields.
Advanced Excel skills, including building financial models and working with large data sets.
Experience with analytical tools, reporting platforms, and AI-driven solutions.

Nice To Haves

Prior experience supporting promotions, pricing, merchandising, or marketing strategy.
SQL experience.
Project Management.

Responsibilities

Analyze performance metrics and promotional results across categories for both Stores and Dotcom.
Conduct deep dives on category performance and high-impact promotions, including Store hero offers, Loyalty-based promotions, and Category-specific promotional campaigns.
Evaluate the efficiency of coupon spend (SFCs) and recommend optimizations.
Identify trends, anomalies, and opportunities to improve promotional effectiveness.
Leverage data-driven insights and business acumen to assess upcoming promotional plans and recommend changes.
Forecast promotional lift, demand, and associated costs for key campaigns and loyalty-based programs.
Support planning for future promotional events and seasonal strategies.
Deliver regular reporting including Seasonal performance (e.g., Back-to-School, Black Friday) and Promotional and financial recaps to support GTM planning.
Conduct post-event analysis (“post-mortems”) to identify key learnings and opportunities.
Provide operational support to the Store organization, including Price change forecasting and Goal setting for Store Key Offers reporting.
Partner with Merchandising, Marketing, Analytics, and Store Operations teams to ensure alignment on promotional priorities.
Ensure cross-functional teams have clear insights, reporting, and direction to execute effectively.
Provide project management support for key events (e.g., Black Friday, seasonal campaigns).
Execute established processes while identifying opportunities for optimization and efficiency.
Drive continuous improvement, including increased use of AI and advanced analytics tools.