Associate Manager, Performance Media (Nutricia + Kate Farms)

Danone•White Plains, NY

10d•Hybrid

About The Position

The Associate Manager, Performance Media is responsible for day-to-day planning, execution, optimization, and reporting of paid media across Danone North America’s Medical Nutrition portfolio, including Kate Farms and Nutricia. The role spans consumer, healthcare professional (HCP), and retail media channels, supporting revenue growth and brand awareness. Reporting to the VP, eCommerce & Growth, this role translates approved media strategies and budgets into accurate, well-managed campaigns and partners with agency and media partners and Brand, Ecommerce, Commercial, Sales, and Analytics teams. The position owns assigned campaigns from brief through post-campaign analysis while developing expertise in full-funnel media, retail media, and HCP marketing in a regulated category. The position is primarily performed in a remote office setting, with travel to Danone corporate offices as needed. Danone describes its work environment as hybrid. The salary range is $76,000–$126,000 USD, with the exact offer dependent on relevant experience, geographic location, internal equity, and market conditions. Danone USA also offers a performance-based bonus and benefits including medical, dental, vision, prescription drug coverage, a 401k plan, wellness program, life insurance, tuition reimbursement, flexible time off, and paid parental bonding leave, among other benefit plan options. Danone North America Medical Nutrition includes brands such as Kate Farms, Nutricia, Neocate, Pepticate, Functional Formularies, and Real Food Blends. The organization has approximately 450 people and is part of Danone’s broader North American and global network. Danone describes itself as one of the world’s largest Certified B Corporations and states its commitment to creating lasting value for people and the planet. Danone North America is an Equal Opportunity employer.

Requirements

Three to five years of hands-on paid media planning and buying experience at an agency or in-house.
Experience managing campaigns across several of the following: retail media (Amazon Ads, Walmart Connect), paid search, paid social, programmatic, and CTV.
Experience managing campaigns toward performance metrics, including ROAS, CPA, and conversion goals.
Advanced Microsoft Excel skills and strong PowerPoint skills.
Working knowledge of Amazon Ads Console, Amazon DSP, Walmart Connect, Google Ads, and Meta Ads Manager.
Strong analytical skills and comfort working with large data sets.
Proficiency in media math, pacing, and budget management.
Exceptional attention to detail and follow-through.
Ability to manage multiple campaigns, brands, and deadlines in a fast-paced environment.
Clear written and verbal communication, including the ability to turn data into concise recommendations.
Proactive, solutions-oriented mindset and willingness to test, learn, and take ownership.
Ability to work independently while recognizing when to escalate decisions, compliance questions, or risks.
Commitment to collaboration, integrity, compliance, and Danone values.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent professional experience.
Experience in CPG, healthcare, pharmaceutical, medical nutrition, or another regulated category.
Experience with HCP or endemic medical media.
Familiarity with marketing mix modeling, incrementality testing, or other measurement approaches.
Familiarity with programmatic platforms, ad servers, and verification tools.
Familiarity with GA4, Power BI, or similar analytics and dashboard tools.

Responsibilities

Partner with the Director, Growth Marketing on annual and quarterly media plans across consumer, HCP, and retail media channels.
Develop flowcharts, media plans, and budget scenarios across multiple brands.
Monitor platform updates, industry trends, and new media opportunities.
Contribute to media and marketing strategy decks and planning documents for senior leadership.
Help manage day-to-day campaign execution with agency and media partners across retail media, paid search, paid social, programmatic, CTV, and HCP endemic partners.
Brief partners on campaign objectives, audiences, KPIs, budgets, and timelines; review media plans and proposals for accuracy and alignment.
Oversee campaign setup and launch quality assurance to confirm campaigns are live, tracking correctly, and delivering as planned.
Maintain master creative ad specifications and serve as the first point of contact for creative specification questions.
Coordinate creative asset delivery with internal creative and brand teams, including specification compliance and versioning.
Monitor campaign pacing and performance daily across channels, and quickly flag risks and opportunities.
Analyze performance against KPIs, including ROAS, CPA, new-to-brand, reach, frequency, and video completion rates.
Recommend and implement optimizations across budgets, bids, audiences, placements, and creatives.
Support and maintain weekly, monthly, and quarterly media reporting for internal stakeholders and leadership.
Support measurement work, including marketing mix modeling inputs, incrementality tests, and A/B tests.
Track spend against approved budgets by brand, channel, and partner, and maintain the master budget tracker.
Help reconcile monthly actuals against plan and partner invoices.
Maintain campaign calendars, status trackers, and documentation that keep stakeholders informed.
Contribute to processes, templates, and standard operating procedures for briefing, launching, and reporting paid media campaigns.