Associate Manager, Performance Marketing

Unilever•Toronto, ON

7d•CA$84,000 - CA$110,000•Hybrid

About The Position

Unilever is a global company with products used by 3.4 billion people daily in over 190 countries, focused on making sustainable living commonplace. The Wellbeing Collective Group at Unilever specializes in building and growing brands in the health and wellness sector, including acquired US brands like OLLY, Liquid I.V., Nutrafol, SmartyPants, Welly, and Onnit, as well as Equilibra from Italy. This group operates in an agile, fast-moving, and collaborative environment, utilizing a project-based, networked approach. The role is based in Toronto, Canada, with a hybrid work model.

Requirements

Bachelor’s degree in Marketing or related field
2+ years of experience in digital marketing, eCommerce, or performance marketing
1+ years of hands-on experience in Amazon analytics, with proven success optimizing Amazon campaigns across marketplace strategy, performance analysis, and eCommerce optimization.
Proven success as a performance-driven marketer with strong analytical skills, leveraging paid media and performance analytics to interpret ROI, optimize marketing spend, and guide data-driven campaign and investment decisions.
Familiarity with digital advertising strategies, eCommerce trends, and paid media best practices.
Digital native mindset – understands how consumers shop online and how to drive growth across digital channels.
Strong project management and cross-functional collaboration skills.
Ability to travel up to 15% of the time (domestically and internationally)

Nice To Haves

5+ years of experience in digital marketing, eCommerce, or performance marketing
2+ years of hands-on experience in Amazon analytics, with proven success optimizing Amazon campaigns across marketplace strategy, performance analysis, and eCommerce optimization
Hands-on experience in DTC, performance marketing, and conversion rate optimization.
Direct experience in high-growth CPG environments.

Responsibilities

Own and optimize Amazon sales strategy for Liquid IV and OLLY, ensuring efficient spend and high ROI.
Track spend efficiency, performance metrics, and competitive positioning on Amazon.
Identify gaps, risks, and opportunities to improve conversion rates and revenue growth.
Implement A/B testing strategies to optimize advertising performance and drive continuous improvement.
Monitor and analyze marketing performance metrics, ensuring investments deliver measurable results.
Provide granular reporting on ROI, marketing spend, and conversion performance.
Drive data-led decision-making across digital marketing initiatives.
Act as a bridge between marketing, sales, and operations, ensuring alignment on digital strategies.
Manage relationships with specialist agencies and vendors, ensuring seamless execution of campaigns.
Work closely with internal teams to track performance, troubleshoot issues, and scale best practices.
Assist leadership in website sales growth, improving conversion rates and optimizing user experience.
Support stakeholder-led initiatives focused on increasing website traffic, driving sales growth, and improving customer retention.
Explore and manage affiliate marketing opportunities to drive additional revenue streams.
Work with specialist agencies to enhance SEO, paid media, and digital advertising performance.