Associate Manager, Performance Analytics

WPP Media•New York, NY

6d•$60,000 - $140,000•Hybrid

About The Position

The Associate Manager, Growth Modeling and Advanced Analytics is responsible for validating and approving advanced analytics models across media, influencer, retailer and SKU-level. This role will be optimizing budget allocations and driving actionable insights to support Unilever’s business priorities. This role collaborates closely with cross-functional teams and external partners to ensure robust measurement standards and continuous improvement in analytics methodologies.

Requirements

3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.
Strong skills in statistical analysis
Bachelor’s degree required, advanced degree a plus.
Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding.
Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes.
Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.
Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.

Nice To Haves

CPG experience highly preferred.
Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Responsibilities

Oversee the validation and approval of regular INC, Mega INC, and Pilot models, including those focused on media, influencer, SKU-level, and retailer analytics
Identify and resolve input data issues and attribution shifts by channel, ensuring data integrity and reliability across analytics processes
Execute budget-based optimization and forecasting on a monthly basis and in response to ad-hoc business needs, supporting strategic resource allocation
Conduct analyses to determine saturation points, optimal investment by platform, and the impact of incremental or budget cuts, providing recommendations for maximizing ROI.
Assess new measurement solutions and vendor offerings, vetting methodologies to ensure alignment with Unilever’s standards and business objectives.
Analyze and approve feature lists, prioritizing enhancements based on evolving business needs.
Participate in key Unilever meetings (brand connect with Unite, category review, CMI share-outs, LOM sessions) and maintain regular communication with the Data Poem team to stay informed about business priorities.