Associate Manager, Paid Media - Calvin Klein

PVH • New York, NY

4d • Hybrid

About The Position

Calvin Klein is seeking a marketing professional to grow and execute our brand media program. This role is highly cross-functional where teamwork, innovation, data analysis and strategic thinking are critical aspects of this position’s responsibilities. Reporting to the Senior Manager, Brand Media, this role will lead and forge partnerships with all major Social Media platforms including (but not limited to) Meta, TikTok, Twitter, Snapchat, and Pinterest. This role will also support in the execution of OOH, Partnerships, and Programmatic campaigns. The Associate Manager, Brand Media should be an expert particularly on Paid Social, who understands the customer mindset while executing best practices across a variety of social media channels to drive sales and growth goals. This role will collaborate closely with business and creative leads, agency and ad tech stakeholders, and analytics team members to own Paid Social execution and performance from start to finish. This candidate should possess an eagerness to innovate, measure, test and learn, and evolve the brand strategy and planning for Calvin Klein across brand media, including always-on, run of business as well as seasonal campaigns. The Associate Manager, Brand Media will manage any current and future paid media agency relationships and will be the day-to-day contact for Paid Social Media campaign optimization and performance.

Requirements

• Minimum 3-5 years of experience particularly on Paid Social
• Hands-on-keyboard expertise in Paid Social Platforms such as Facebook, Instagram, TikTok, Pinterest and Snapchat (as well as others)
• Experience with Facebook Ads Manager, Tiktok Ads Manager, Pinterest Business, and Adobe Analytics
• Understanding of OOH media buys, programmatic, and partnerships
• Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines
• Experience identifying business needs and presenting and implementing testing strategies to solve problems
• Experience analyzing channel performance and results, and laddering channel insights up to business goals, or making optimizations where necessary
• Bachelor’s Degree required

Nice To Haves

• Experience at a marketing or media agency is preferred
• Passion for brand marketing, always staying on top of the changing ecosystem including advertising formats, channels and technologies
• An innate curiosity and growth mindset
• Ability to breakdown analyses and channel results into concise, straightforward recommendations to move the needle
• A collaborative attitude and experience working across several different areas of the business
• Positive, can-do, problem solving attitude, purposeful, but ability to have fun, etc.

Responsibilities

• Translate business priorities and objectives into tactical, innovative brand media strategies for run of business campaigns and for seasonal campaigns and collaborations
• Work cross-functionally with creative, merchandising, and analytics teams to develop full-funnel campaigns
• Manage hands-on-keyboard execution of paid social campaigns across Facebook, Instagram, Pinterest, TikTok and other emerging social channels from concept to execution, as well as real-time campaign optimizations and hindsight reporting & analysis, in collaboration with agency partners. While the day-to-day is managed by our agency of record, this role would stay close to the execution, ensuring smooth management of the account.
• Ideate and execute on audience segmentation and creative strategies, developing unique tactics to support various areas and business goals
• Manage DPA/DABA campaigns & strategy to drive profitable demand and support business priorities across Calvin Klein e-comm, retail and some licensee markets
• Proactively identify areas of opportunity to improve efficiency.
• Design and execute testing strategies, and present data-driven recommendations that improve current marketing and business practices
• Work closely with platform partners to ensure Calvin Klein is aligned with industry best practices and up to date on the latest platform updates and opportunities

Benefits

• Competitive pay
• bonus programs
• best in class medical insurance
• vision insurance
• dental insurance
• life insurance
• disability insurance
• An above-market 401(k) contribution
• Generous company-paid holidays
• paid time off
• hybrid working arrangements
• volunteer opportunities
• seasonal hours
• flexible work schedules
• A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• support for continued education including tuition reimbursement
• Shop at our company outlets and e-commerce sites at a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level