Associate Manager, Media Strategy - Paid Search Focus

Fingerpaint Medical

36d

About The Position

Fingerpaint is a health and wellness agency driven by a collective spirit of possibility and curiosity. We have reimagined what it means to be a healthcare and wellness advertising agency with a people-first culture that fosters creativity, growth, and collaboration. Fingerpaint Group’s medical communications solutions, Fingerpaint Medical, assist pharmaceutical and biotech companies in effectively communicating complex scientific data to healthcare providers, thereby enabling informed decisions that advance patient care. Our targeted educational programs and strategic communications support product adoption and drive commercial success in competitive therapeutic areas. We are seeking an Associate Manager, Media Strategy with deep, hands-on expertise in paid search and a strong desire to expand their horizons into full-spectrum, cross-channel media planning and buying. This role sits at the intersection of execution and insight, where you will be the driving force behind building, launching, and managing search campaigns. You will use real-time performance data to directly inform and evolve broader media strategies. While your day-to-day will initially be heavily focused on hands-on-keyboard search management, this execution is the fuel for building smart strategies. You will analyze the 'why' behind the numbers, engage in strategic planning, and actively refine our holistic media approach. This position is designed for an ambitious search specialist who wants to transcend the single-channel silo and continuously develop their strategic media buying muscles across emerging channels and third-party media. You will act as a key internal hub, a primary point of contact for vendor partners, and will naturally grow into client exposure as you master our campaign ecosystem.

Requirements

3+ years of digital media experience with a heavy, proven focus on hands-on-keyboard paid search campaign management, ideally within an agency setting.
Deep, daily working expertise navigating Google Ads and Microsoft Advertising platforms.
Proven ability to independently conduct keyword research, map user intent, and write tailored search ad copy.
Solid technical understanding of how ad trafficking, web pixeling, conversion tracking, and tag QA impact search attribution.
Strong analytical skills with a proven ability to review campaign performance data, identify trends, and formulate clear optimization insights.
Excellent organizational and communication skills, with the ability to manage multiple platform workflows and external vendor relationships simultaneously.
A strong curiosity and desire to learn channels outside of search, growing into an all-encompassing media strategy and buying professional.

Nice To Haves

Familiarity with pharma, Medical Affairs, or other highly regulated industries.
Experience with cross-channel media planning, buying, or monitoring tools (e.g., Prisma, MediaRadar, Campaign Manager 360, SRDS).
Current platform certifications (e.g., Google Ads Search, Google Ads Video, Microsoft Advertising Certified Professional).

Responsibilities

Build, launch, and manage hands-on-keyboard campaigns across paid search platforms, including Google Ads and Microsoft Advertising (Bing).
Lead the foundational strategy for search campaigns by developing comprehensive keyword architectures, structuring ad groups, and writing compelling, high-converting ad copy.
Ensure absolute accuracy across all campaign setups, budget pacing, and insertion orders within our internal buying and platform tools.
Oversee the technical workflow of campaign launches, including ad trafficking and UTM creation, while partnering with internal analytics teams to ensure site tagging, pixeling, and conversion tracking are correctly implemented.
Actively monitor, pace, and optimize live campaigns to maximize performance against core client KPIs.
Pull platform data and collaborate with analytics teams to build out performance dashboards and automated reports.
Look beyond the raw data to analyze reports, surface market trends, and deliver meaningful insights and strategic recommendations for internal teams and stakeholders.
Serve as a primary day-to-day point of contact for external vendor partners and platform representatives to maximize service and resolve technical anomalies.
Contribute to agency POVs and evaluate publisher and vendor proposals for relevance, value, and potential inclusion in omnichannel media plans.
Collaborate closely with cross-functional internal teams to ensure campaign assets and strategies align perfectly with overarching client media objectives.