Assoc. Manager – Marketing Science-Consumer Data Insights & Analytics

PepsiCo•Plano, TX

2d•$93,500 - $156,450•Onsite

About The Position

This is a unique and future-forward role that will work across the PepsiCo portfolio of brands to deliver increased ROI from our consumer data ecosystem investments by deeply understanding business needs and delivering solutions. The role involves developing and executing a strong technical understanding of PEP data resources alongside business problems to solve, in order to unlock use cases and drive continuous improvement of our capabilities. It also includes managing consumer data roadmap projects from ideation through to development and delivery, requiring excellent cross-functional collaboration and project management between technical teams & business teams. Additionally, the role involves new capability rollout & communication to stakeholder groups and managing ad hoc insights projects for cross-functional stakeholder groups, from intake through to delivery, including prioritization and quantifying impact/ value.

Requirements

Bachelor’s degree required
4+ years of experience in consumer data, insights, audience, media, marketing or related fields, ideally within CPG
Cloud platform familiarity, ideally Snowflake
Must have SQL experience.
Comfortable with Statistics
Understanding of how to leverage data for insights, media, and measurement, including experience working with technical teams to deliver business objectives
Strong Business Acumen: You understand how brand marketers and business operators think, and you know how to structure data to answer their specific questions
Proven ability to tackle ambiguous, open-ended business problems by designing end-to-end analytical approaches—scoping, coding, extracting insights, and delivering stakeholder-ready presentations including strategic recommendations
Strong written and verbal communication skills, including presentation and storytelling skills
Ability to collaborate, especially with technical teams, and to build excellent cross-functional working relationships
Ability to translate complex technical concepts into clear vision and use cases
Organizational and project management skills, with the ability to manage multiple projects at once and prioritize accordingly

Nice To Haves

Python recommended but not required

Responsibilities

Developing and executing a strong technical understanding of PEP data resources alongside business problems to solve, in order to unlock use cases and drive continuous improvement of our capabilities.
Managing consumer data roadmap projects from ideation through to development and delivery (e.g. data refreshes and audits, data integration updates), requiring excellent cross-functional collaboration and project management between technical teams & business teams.
New capability rollout & communication to stakeholder groups across insights, brand, media, marketing science & others.
Managing ad hoc insights projects for cross-functional stakeholder groups, from intake through to delivery, including prioritization and quantifying impact/ value.