Associate Manager, Lifecycle Marketing

Zynga • Toronto, ON

51d • CA$75,700 - CA$106,000 • Onsite

About The Position

As an LCM Supervisor, you will be responsible to plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres. This position requires you to be data-driven, and focus on automation, optimization, and implementation of LCM best practices. You will be a Lifecycle Team representative in cross-functional and strategy meetings and set team objectives in line with the BU objectives.

Requirements

• Bachelor’s degree.
• 3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).
• 1+ years of managerial experience.
• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage.
• Must have experience in warming up new IPs and monitoring domain reputation.
• Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices.
• Self-starter with ability to thrive under pressure in a fast-paced environment.
• Strong communication, copywriting, organizational and project management skills.
• Attention to detail.
• Team-first attitude.
• Passion for games.

Nice To Haves

• CMS Tool integration experience is preferred.

Responsibilities

• Manage a team of Lifecycle Specialists.
• Take ownership of specific game genres and business verticals, driving annual growth targets.
• Develop execution plans of the broader strategies for owned games.
• Manage team goals, ensuring roadmap completion through effective people management.
• Monitor day-to-day tasks to ensure timely execution of LCM initiatives, playing a crucial role in team efficiency.
• Serve as the primary problem solver for LCM Specialists, including tasks like overseeing template setup, audience segmentation, campaign deployment, A/B testing, and reporting.
• Plan and analyze A/B tests to enhance retention, engagement, conversion rate, and customer loyalty.
• Identify key user segments for targeted programs to maximize ROI and impact KPIs.
• Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys.
• Lead post-campaign reporting, fostering transparency with stakeholders.
• Document, QA, launch, and measure both evergreen and experimental campaigns, establishing a scalable, repeatable optimization process
• Implementation of best practices for sustained channel health.
• Be analytical, critical, and offer data driven recommendations.

Benefits

• medical, dental, vision, and basic life insurance coverage
• 14 paid holidays per calendar year
• paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
• up to 10 paid sick days per calendar year
• paid parental and compassionate leave
• wellbeing programs for mental health and other wellness support
• family planning support through Maven
• commuter benefits
• reimbursements for fitness-related expenses
• bonus and/or equity awards
• eligibility to participate in our 401(K) plan
• Employee Stock Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager