Associate Manager, Growth & Retention (Temporary)

NJ/NY Gotham FC•Jersey City, NJ

2d•Hybrid

About The Position

Gotham FC is seeking an Associate Manager of Growth & Retention for a temporary assignment. This role is crucial for actively reaching new fans and engaging current fans. The ideal candidate will be both creative and data-driven, responsible for executing key engagement channels and reporting on their success. The position is based at Gotham FC’s business office in Jersey City, NJ, with a hybrid work schedule (three core in-office days: Tuesday, Wednesday, Thursday; two non-core days: Monday, Friday, with the option to be remote). As this is a temporary role, a fully remote position is possible, but being in the NYC/NJ Metro area is ideal for in-office collaboration.

Requirements

Bachelor’s Degree or equitable experiences/certifications.
Experience using data analysis software.
Highly organized and detail-oriented.
Excellent communication skills, both written and oral.
Highly analytical and data-driven, with the ability to review and distill complex data and insights to inform business decisions.
Legally authorized to work in the United States.

Nice To Haves

Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
Basic understanding of SEO, SEM, and email marketing best practices.
Ability to work in a fast-paced environment and manage multiple priorities concurrently.
Working knowledge of HTML and design and email software.

Responsibilities

Support key growth goals for single game ticket sales, group sales lead generation, and season ticket sales.
Structure, manage, and optimize email and SMS programs, including manual sends and automated, personalized content for specific segments.
Collaborate with the Business Intelligence Team to manage and ensure accuracy of CRM segments for tailored communications.
Develop new lead generation tactics and a testing roadmap (e.g., pop-ups, online forms, giveaways).
Manage CMS updates, planning, and optimizations for the website to ensure accuracy, functionality, brand alignment, and drive YoY growth for ticketing goals.
Build a roadmap of A/B tests across marketing channels and share results and learnings.
Strengthen marketing tracking programs by building UTMs and using tools like Google Analytics and Tableau to report on the fan journey.
Own weekly marketing reporting on email, site, SMS, and other digital channels, highlighting learnings and areas for improvement.