Associate Manager, Grassroots Marketing – California

Amer Sports Company•Riverside, CA

1d•Onsite

About The Position

The Associate Manager, Grassroots represents the DeMarini, Louisville Slugger, EvoShield, and Wilson brands at tournaments and facilities around the country to serve players, parents, and coaches at baseball, fastpitch, and slowpitch events. This role is responsible for event setup, brand activations, driving product demonstrations, executing B2C sales on site at events, managing inventory, fulfillment/replenishment, and communicating brand, product, and marketing messages. This field-based role is located in or near Riverside, California.

Requirements

Bachelor’s Degree and a minimum of 3 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience. In lieu of a Bachelor’s Degree, a minimum of 5 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience is required.
Understanding of business strategy and key business drivers
Former athlete and/or avid fan – ability to speak authoritatively and authentically about fastpitch (softball) in which they work as a means of developing authentic deliverables against a focused sports audience
Solid understanding of the following areas: Baseball, Fastpitch (softball), and slowpitch (softball) industry, promotions & sponsorships, and event marketing
Driven to understand consumer behavior and passion for the sport
Ability to think strategically and execute a plan with excellence
Strong communication and social skills to effectively present information, work with cross-functional teams, and network with the public to identify untapped opportunities
Willingness to create and drive change (entrepreneurial spirit)
Strong financial understanding with the ability to manage budgets and control inventory
Excellent organizational and project management skills with the ability to multi-task and prioritize and meet deadlines in a fast-paced, changing environment
Self-driven to achieve work goals; high energy level essential
Travel up to 50% of the time.

Responsibilities

Manage the ideation, creation, strategy, staffing, and logistics for branded baseball, fastpitch, and slowpitch grassroots events.
Collaborate with external resources (complexes, showcases, travel ball organizations, display vendors, agencies, etc.) and utilize internal resources (creative services, brand marketing team, product team, etc.) to drive product demonstrations and wholistic brand experiences to create brand preference with consumers to support the larger business strategy.
Provide analysis of event performance through metrics to key team members and use this to inform future activations.
Gather and report on player feedback as needed to assist with product development initiatives.
Monitor and analyze competitive brand activity (e.g., event presence, product releases, brand share) to stay up to date on changes/trends in the industry and marketing environment to best serve objectives of the business unit; provide recommendations to product, commercial, and marketing teams from these findings to adjust strategies and plans accordingly.
Manage marketing assets and activations with vendors, sponsors, and partners to provide a best-in-class experience for our customers by partnering with event and brand Marketing teams in executing on-site activations and ensuring brand and product standards are upheld.
Manage event logistics ensuring smooth retail and product demonstration operations while educating parents and athletes about our products, including new product launches.
Build and maintain relationships with local tournament directors, travel organizations, and coaches to identify additional opportunities to support business objectives.
Optimize budget to drive a strong ROI and enhanced value while ensuring alignment with organizational financial objectives.
Other duties as required.