Associate Manager, Exclusive Brands

KeHE Distributors, LLCBoulder, CO

About The Position

At KeHE, we’re obsessed with creating solutions, unboxing potential, and serving others – and it’s all starts with you. As an employee-owned distributor of natural and organic, specialty, and fresh products, we’re committed to making a positive impact and scaling our success together. With a culture that fosters development and opportunity, you’ll be embarking on a career that’s moving forward. When you join KeHE, you’re becoming part of a team that is a force for good.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • 2-5 years of brand management, marketing, or product management experience, preferably in the CPG or food & beverage industry.
  • Strong analytical skills with the ability to interpret data, synthesize insights, and translate them into clear, actionable plans
  • Proven project management and organizational skills with a high attention to detail and the ability to manage multiple priorities simultaneously
  • Ability to work cross‑functionally and communicate effectively with diverse stakeholders
  • Excellent written and verbal communication skills, including strong presentation capabilities
  • Proficiency in Microsoft Office Suite
  • Proactive, solutions‑oriented mindset with a willingness to take ownership and drive initiatives forward
  • Entrepreneurial mindset with a passion for brands, innovation, and the consumer/CPG landscape

Nice To Haves

  • Experience working with imported brands or international suppliers a plus.
  • experience with syndicated data tools (e.g., IRI, Nielsen, SPINS) a plus
  • Experience supporting product launches or commercialization efforts preferred

Responsibilities

  • Support development and execution of annual brand plans across Cadia and Wild Oats
  • Build and manage integrated marketing calendars across retail, email, social, and web
  • Translate key promotional priorities into channel-specific campaigns and content plans
  • Ensure alignment across marketing, sales, and creative teams
  • Lead go-to-market execution for new product launches across both brands
  • Develop insights-led sell sheets, presentations, and launch materials
  • Partner with creative team on packaging briefs, messaging, and asset development
  • Ensure all channels are aligned for launch readiness (retail, digital, internal tools)
  • Partner with Sales to support new customer onboarding and retail expansion
  • Develop retailer-specific activation plans (endcaps, demos, POS materials)
  • Support key accounts with sampling programs and tailored sell stories
  • Contribute to sales materials and customer presentations
  • Track product, customer, and promotional performance across brands
  • Analyze data to identify growth opportunities and performance gaps
  • Support recommendations on assortment, distribution, and promotional effectiveness
  • Monitor competitive activity and category trends
  • Support planning and execution of trade shows and key events
  • Align product focus and messaging with sales and brand priorities
  • Partner with internal teams to ensure strong in-market execution
  • Manage day-to-day workflows with external agency partners
  • Develop clear briefs and ensure deliverables meet timelines and brand standards
  • Coordinate across creative, project management, and sales teams to deliver integrated campaigns
  • Help improve processes, communication, and accountability across partners
  • Other duties and projects as assigned

Benefits

  • Health/Rx
  • Dental
  • Vision
  • Flexible and health spending accounts (FSA/HSA)
  • Supplemental life insurance
  • 401(k)
  • Paid time off
  • Paid sick time
  • Short term & long term disability coverage (STD/LTD)
  • Employee stock ownership (ESOP)
  • Holiday pay for company designated holidays
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