Associate Manager, Entertainment & Talent Partnerships

通用磨坊股份有限公司•Minneapolis, MN

10d•$95,300 - $159,100•Remote

About The Position

We are seeking a creative, culturally curious, and commercially minded partnership builder to shape how General Mills brands are represented in entertainment and culture. This role involves developing and executing partnerships across various entertainment platforms including film, television, streaming, celebrity, talent, creators, music, and fashion. The goal is to identify suitable individuals, properties, and cultural moments for our brands, transforming these opportunities into partnerships that enhance consumer connection and drive brand growth. The Associate Manager will support a wide range of North American brands in the cereal, snacks, meals, and baking categories. Responsibilities include responding to brand team briefs and leveraging external relationships and industry knowledge to identify opportunities. Collaboration will occur across brand, creative, media, PR, social, legal, licensing, and agency teams, as well as with studios, networks, streamers, production companies, talent representatives, creators, and other partners.

Requirements

Bachelor’s degree or equivalent related work experience.
5+ years of experience in marketing partnerships, entertainment, talent, media, advertising, agency, or a related field.
Experience developing and executing partnerships or integrated marketing programs from concept through execution.
Experience managing external partners and multiple stakeholders, timelines, deliverables, and approvals.
Experience negotiating or managing talent, entertainment, licensing, sponsorship, promotional, or co-marketing agreements.
Strong creative and strategic thinking, with the ability to turn business objectives into compelling partnership ideas.
Excellent communication, presentation, relationship-building, and negotiation skills.
Experience building integrated partnerships across content, social, PR, media, experiential, music, fashion, or other consumer touchpoints.
Strong project management and organizational skills, with exceptional attention to detail.
Ability to influence and collaborate across cross-functional teams and external partners.
Passion for entertainment, pop culture, and emerging cultural trends.
Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

Nice To Haves

Direct experience with talent agencies, management companies, studios, networks, streamers, production companies, creators, celebrities, or entertainment properties.
Experience with branded entertainment, including product placement, product integration, branded content, custom content, or promotional partnerships.
Established relationships within the entertainment and talent ecosystem; experience with CAA, UTA, WME, major film studios, or comparable partners is a plus.
Experience working with consumer packaged goods brands or in a large, complex organization.
Understanding of entertainment rights, talent usage, licensing, and intellectual property.

Responsibilities

Identify and develop partnership opportunities across film, television, streaming, celebrity, talent, creators, music, fashion, and emerging cultural platforms.
Track entertainment trends, upcoming releases, cultural moments, talent activity, music festivals, and partner pipelines to bring timely ideas to brand teams.
Build and maintain relationships with talent agencies, management companies, studios, networks, streamers, production companies, creators, event partners, and other entertainment organizations.
Participate in brand briefs and team brainstorms, bringing a creative point of view and translating business objectives into relevant partnership ideas.
Develop pitches and integrated plans that define the strategy, roles, timelines, budgets, deliverables, approvals, and measures of success.
Lead negotiations with talent, studios, agencies, production companies, event partners, and other external partners.
Serve as the central point of contact between brand teams, creative agencies, talent, representatives, and external partners from development through activation.
Guide teams on talent and entertainment norms, including schedules, usage, deliverables, approvals, expectations, and scope changes.
Coordinate creative development, production, talent needs, partner communications, and final deliverables to ensure smooth execution.
Anticipate challenges, manage competing priorities, influence without authority, and keep complex partnerships moving forward.
Ensure each partnership delivers against agreed brand, consumer, and business objectives.