Associate Manager, eCommerce

OXO International•New York, NY

22h•Hybrid

About The Position

The Associate Manager, eCommerce position is responsible for maintaining and improving onsite performance expectations and optimization of the overall consumer experience. The position implements and executes digital strategies and tactics that increase overall user engagement, sales, and conversion. This role manages onsite content & campaign calendars, is a point person for go-to-market strategy and ensures oxo.com maintains best-in-class merchandising strategies. The Associate Manager reports to the Director of eCommerce for OXO and will communicate and collaborate with cross-functional teams including, but not limited to, Brand, Design, Sales, Digital IT, and Supply Chain.

Requirements

Proven experience building and delivering high performing onsite experiences that drive conversion
Successful track record of interacting and collaborating with other departments on both strategy development and execution.
Proven ability to meet deadlines and produce high quality work in a fast-paced work environment
Bachelor’s Degree
3+ years’ direct to consumer experience
Experience in onsite testing, tracking, targeting, product management, site metrics and analysis including A/B, multi-variate testing and customer experience initiatives that drive acquisition and/or conversion
Project management experience associated with interactive marketing and/or web projects
Experience with Analytics, commercial platforms and other project management tools
Experience with catalog management, merchandising best practices, pricing rules, and cross-categorization of products
Solid experience with MS Office Suite including Excel and PowerPoint
Authorized to work in the United States on a full-time basis

Responsibilities

Partner with internal departments to ensure proper online product messaging and creative representation.
Partner with product teams to ensure DTC maintains healthy product representation as compared to wholesale market; informs on color trends and merchandising standards that support sales initiatives
Routinely informs internal teams and executives on product category growth insights including customer engagement and other key performance metrics.
Owner of product catalog management, not limited to page set-up, pricing, and availability.
Ensure online quality standards are maintained for balanced representation of brand and product.
Collaborate with internal and external partners on go to market, including but not limited to merchandising strategies, testing, inventory investments, and calendaring.
Manage digital marketing content calendar including writing and/or delegation of project and creative briefs; inform internal design and production of campaign and evergreen content and coordinate the final execution and implementation.
Support the development and execution of segmentation and test strategies to ensure web content and digital relevance to distinct customer groups.
Identify, test, and implement new opportunities to improve conversion and customer satisfaction online.
Continuously test into and/or explore new digital opportunities with current and potential partners.
Develop linking strategies in collaboration with performance marketing to maximize impact on traffic, ROI and revenue for both online and retail partner businesses
Plan and manage the development of web content and digital marketing campaigns end-to-end, including supporting planning, targeting, set-up, testing, execution, reporting and optimization.
Ensure performance marketing team is aligned with brand marketing calendars while keeping an eye out For potential issues and/or opportunities.
Collaborate with and identify product and DTC teams of opportunities for exclusives, limited editions, and pull forwards based off seasonal trends and/or to inform the marketing strategy for full market launch the seasons to follow.
Drive cross-team processes for effective, on-time delivery of content, promotions, and marketing plans through strong internal relationships and coordinating across departments