Associate Manager, Digital Marketing, rhode

e.l.f. Beauty•Beverly Hills, CA

2d•Hybrid

About The Position

The Associate Manager, Digital Marketing at rhode plays a key role in executing and evolving the brand’s digital presence across paid media, email, sms, and affiliate channels in partnership with senior managers. The role will support the end-to-end execution of digital marketing campaigns while serving as a critical connector across the ecommerce, marketing, operations, and creative teams. The ideal candidate is a fully qualified, experienced digital marketing professional has a sharp eye for detail, a collaborative spirit, and the instincts to know when to escalate and when to run.

Requirements

3–5 years of experience in digital marketing, ecommerce, or a related field, ideally within beauty, fashion, CPG, or a DTC brand.
Demonstrated experience working cross-functionally across ecommerce, creative, and operations teams in a fast-paced environment.
Strong project management skills with proficiency in tools such as Asana, Figma, or equivalent; able to manage multiple workstreams simultaneously without dropping details.
Works independently across a wide range of challenges, selecting the right course of action using evaluation and judgment.
Enhances relationships with senior internal and external partners, often through clear communication, proactive updates, and the ability to persuade and influence cross-functionally.

Nice To Haves

Experience with digital marketing & affiliate platforms such as Shopify, Ads Manager tools (TikTok, Meta, Google), Klaviyo, Postcript, Attentive, LTK, ShopMy, TikTok Shop, GA4 is a plus

Responsibilities

Support execution and quality assurance across CRM (Email & SMS), paid media, affiliate, and creator marketing initiatives, ensuring campaigns launch accurately and on schedule.
Build, QA, and test all campaigns and automations ensuring flawless execution from setup through deployment.
Monitor campaign performance, pacing, budgets, and account health while assisting with day-to-day optimizations and platform maintenance.
Support segmentation strategy and execution across email and SMS channels.
Set up and monitor A/B tests across email and SMS; synthesize results into clear, actionable recommendations.
Build and maintain dashboards, reporting, marketing trackers, and documentation to support business insights and performance analysis.
Support affiliate operations, creator gifting, partner communications, and cross- functional coordination to ensure seamless campaign execution.
Support post-send performance tracking and contribute to ongoing channel optimization.
Conduct competitive research, monitor industry trends, and identify opportunities to improve marketing performance and operational efficiency.
Coordinate campaign operations, including creative trafficking, project management, testing calendars, audience segmentation, and A/B testing across marketing channels.
Project manage email and SMS campaigns end-to-end - own the briefing process, coordinate asset delivery timelines, and keep cross-functional partners aligned and on schedule.
Serve as operational connector to drive digital expression of the brand alongside ecommerce team and cross-functional partners in creative, brand, social, and operations to keep stakeholders aligned, informed, and moving.
Partner with ecommerce team on campaign landing pages, promotional & go-to- market execution and inventory alignment, to ensure a seamless customer experience.