Associate Manager, Digital Marketing - Social Creator

Mattel•El Segundo, CA

20h•$112,000 - $140,000•Onsite

About The Position

The Associate Manager, Brand Strategy & Activation will be at the forefront of in-house social content creation. This is a highly hands-on role focused on concepting, shooting, editing and posting best-in-class social content for a brand. The ideal candidate has strong experience creating content in fast-paced environments, with a deep understanding of social platforms, trends, and what drives engagement. This role requires a creator-first mindset, nimble execution, and a strong commitment to producing content that resonates with audiences. This role plays an important part in bringing Hot Wheels’ social presence to life on a daily basis, helping shape how the brand shows up across platforms, communities, and culture through consistent, high-quality content. This role partners closely with the Brand Strategy team to translate direction into content, with a focus on speed, relevance, and performance. The Associate Manager’s top priority will be to shoot, edit and post a regular stream of content to Hot Wheels’ social channels. They will assess performance and quickly revise content based on engagement, trends and opportunities. They will collaborate with Mattel’s Inter Agency Team (IAT) and ensure cohesion and maximum impact with creator partnerships and creator content. A collaborative and proactive team player, this individual is highly hands-on, comfortable owning content creation from start to finish while contributing ideas in a fast-paced environment.

Requirements

5+ years of experience in content creation, at least 2 years of ownership of social content creation for a brand, celebrity or personality
Experience creating and producing social content across platforms
Strong knowledge of social platforms (TikTok, Instagram, Facebook, and emerging platforms) and content trends
Hands-on experience shooting, editing, and publishing content using mobile-first workflows and editing tools (e.g., TikTok/META in-app editing tools, Adobe Creative Suite, Edits or similar)
Experience selecting music for content, including knowledge of trending audio, sound design, and use of commercial music libraries with an understanding of licensing and usage rights
Familiarity with influencer/creator partnerships and campaign coordination
Understanding of social analytics and performance metrics, with the ability to apply learnings to content
Strong organizational skills and attention to detail, with the ability to manage multiple projects
Collaborative mindset with strong cross-functional communication skills
Proactive, curious, and eager to learn in a fast-paced environment
Passion for culture, entertainment, and storytelling, with a pulse on emerging trends
Willingness to travel as needed, occasional international travel may be required

Responsibilities

Support the execution of a social-first brand strategy, ensuring consistency across platforms
Monitor cultural trends, social behaviors, and creator/influencer content to inform day-to-day content creation
Apply the brand’s voice, tone, and storytelling approach across social channels
Partner with agencies and internal teams to ensure content aligns with broader campaign objectives
Support cross-functional alignment to ensure social content is integrated into broader marketing efforts
On the ground social creator; responsible for concepting, shooting, editing, posting and iterating in real-time
Produce a high volume of social-first content, balancing speed with quality
Execute end-to-end content production including pre-production planning, on-set capture, and post-production editing using mobile and/or professional camera equipment
Capture high-quality video and audio using smartphones and/or mirrorless cameras, with working knowledge of lighting setups (natural and artificial) and sound recording equipment (e.g., lavalier and shotgun microphones)
Edit content using industry-standard and platform-native tools (e.g., Edits, Adobe Premiere Pro, After Effects, TikTok/Instagram native editors), applying best practices for pacing, hooks, and audience retention
Select and integrate music to enhance storytelling and engagement, with strong instincts for trending audio, timing, and sound design
Utilize commercial music libraries and licensed audio platforms (e.g., Adobe Stock, META Commercial Library, TikTok Commercial Library) to source and apply music in compliance with brand and legal guidelines
Publish and schedule content natively across social platforms or through CMS tools (e.g., Dash Social, Sprout Social), ensuring proper formatting, tagging, metadata, and optimization for each platform’s best practice
Optimize content for platform-specific formats, ensuring proper framing, resolution, aspect ratios, captions, and use of trending audio
Manage and organize digital assets, including footage, project files, music licenses, and final exports, following consistent file naming and storage practices
For campaigns, support end-to-end social execution, from concept through launch and optimization
Assist in the development and execution of always-on and tentpole social strategies, including key cultural moments and launches
Partner with Influencer team to support creator and influencer programs
Execute platform-native content designed to drive engagement and participation
For 3rd party content, collaborate with creative and production teams to deliver high-quality, social-first assets
Coordinate with regional teams to help ensure global strategies are effectively localized
Track social KPIs (engagement, reach, views, sentiment, creator performance) and compile performance reports
Analyze content performance and provide insights to support ongoing optimization
Utilize platform analytics tools (e.g., TikTok Analytics, Instagram Insights, Dash Social insights) to evaluate performance
Monitor brand health through social listening and community engagement
Identify opportunities to improve content effectiveness and platform performance