Associate Manager, Digital Analytics - 12 Month Contract

The Canada Life Assurance Company • Toronto, ON

10d • CA$71,900 - CA$125,800 • Hybrid

About The Position

We are looking for a detail-oriented Associate Digital Analytics Manager to support digital measurement, insights generation, and data-driven decision-making. This role plays a key part in enabling stakeholders to understand user behavior and optimize digital experiences across web and mobile platforms.

Requirements

• Bachelor’s degree in Analytics, Business, Marketing, Statistics, or related field
• 3–4 years of experience in digital analytics or a similar role
• Hands-on experience with: Adobe Analytics (preferred), Tag management tools (Adobe Launch, Tealium), Data visualization tools (Power BI, Tableau, Looker)
• Strong analytical and problem-solving capabilities
• Strong data storytelling and visualization skills
• Proficiency in Excel and SQL
• Understanding of digital marketing ecosystems (paid media, email, SEO, etc.)
• Experience supporting experimentation and optimization initiatives
• Ability to influence stakeholders through insights
• Attention to detail and commitment to data accuracy

Nice To Haves

• Adobe Analytics (preferred)

Responsibilities

• Develop and maintain dashboards and reports using tools such as Adobe Analytics, Google Analytics
• Track and analyze key performance indicators (KPIs) including engagement, conversion, retention, and funnel metrics
• Identify trends, anomalies, and actionable insights to support business growth
• Present insights clearly to both technical and non-technical stakeholders
• Support implementation and maintenance of digital tracking using Adobe Launch, Tealium, or similar tag management systems
• Validate and troubleshoot tracking across digital platforms (web and mobile)
• Collaborate with engineering teams to define and implement data layer requirements
• Assist in design and analysis of A/B and multivariate tests using platforms such as Adobe Target, Optimizely, or VWO
• Provide recommendations to optimize user journeys, content performance, and conversion rates
• Contribute to ongoing conversion rate optimization (CRO) initiatives
• Partner with marketing, product, UX, and engineering teams to align on measurement strategies
• Translate business requirements into tracking and reporting solutions
• Communicate insights and recommendations to influence decision-making
• Ensure data accuracy, integrity, and consistency across platforms
• Maintain documentation for tagging plans, tracking requirements, and governance frameworks
• Support compliance with privacy regulations and consent management practices (e.g., GDPR, CCPA)

Benefits

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
• Financial Security: Company-matching pension plan, share ownership program and additional investment options.
• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level